Beauty Link - Volume 1, Issue 1 - (Page 54) Q | mult i c ult ural c ult ure | R BUILD YOUR HAIRCOLOR BUSINESS Khadijah Howard, W ella Profe s s i o n a l Ed u c a t o r Today’s salon trends show a steady growth in multicultural haircolor clients who increasingly rely on professional expertise to create beautiful color while maintaining hair’s healthy condition. Multicultural clients are fashion savvy and knowledgeable. They value the stylist who understands their hair type and texture. Stylists who meet the haircoloring, styling and conditioning needs of these clients can grow their business with loyal repeat customers. dryness. High-density color molecules can also lock in color for longevity and shine. Choosing a shade When recommending haircolor, always consider the personality of the client. Is she ready for vibrant red, or does gentle caramel suit her better? • For fashionable honey, caramels or rich champagne tones in multi-dimensional highlights on relaxed hair, or to diffuse color throughout curly hair, choose a tonal family that eliminates the natural red and orange undertones that exist in darker haircolor levels. • Simple choices are rich brown chocolates, pecan and coffeebean shades. • Client doesn’t want permanent color? Suggest fashion shading, glazing, toning or other shining services. Multicultural hair and haircolor There is a diverse range of hair textures among multicultural clients, from a natural tighter curl, to looser waves, to straight chemically relaxed hair. Multicultural hair can be both very strong (so don’t under-process color) and very delicate (so don’t over-process color). Take a preview strand test to determine the best timing for your client’s hair. Choose a color line that performs well on all hair textures, and assure clients that haircolor will be fashionable and healthily maintained between appointments. Regular conditioning treatments are important To maintain hair in good moisturized condition, suggest a conditioning treatment one or two weeks before and after each color service. As an added convenience for the client, at-home conditioning products can be sold (a great opportunity to increase retail sales). Education is the key to success To build multicultural clientele, stylists should study varied hair types and textures. With nearly two decades under her belt as an artist, Khadijah Howard has worked with the best and the brightest in hair, fashion and entertainment. Currently she is a full-time educator with P&G Professional Care and works as a personal stylist and creative consultant. Permanent haircolor frequency on relaxed hair To maintain hair’s condition, don’t apply permanent haircolor until two weeks after a relaxer service. Coloring textured hair, levels five and below Look for color that meets the needs of natural or chemically relaxed hair, shades with higher moisture to protect hair from 54 | B EA U TY LIN K | CH A NG E S 2 0 0 9 Table of Contents for the Digital Edition of Beauty Link - Volume 1, Issue 1 Beauty Link - Volume 1, Issue 1 Contents Message from the AACS President & CEA Chair Voices from the Classroom Teaching Nails Effectively Washington Update Seeing the World Through Their Eyes Ask Keith & Ed Current Hair Trends Changes and Challenges with the Department of Education Ten Ways to Keep Your Edge at Any Age Beauty Schools 101 Educator Resource Review And then there's Compliance Makeup: The Plus Side of Downturn Economics Regulatory Issues The Technology Revolution and the Beauty Industry Multicultural Culture Creative Financing Big Brother Meets Social Networking New products & Services People & Places Associate Member Profiles Upcoming 2009 Events Business Resources Look Who's Reading Index to Advertisers advertisers.com Join AACS/CEA Beauty Link - Volume 1, Issue 1 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0113 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0412 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0312 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0212 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0112 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0411 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0311 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0211 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0111 http://www.nxtbook.com/nxtbooks/naylor/BSAQ2011MediaKit http://www.nxtbook.com/nxtbooks/naylor/BSAQ0410 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0310 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0210 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0110 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0409 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0309 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0209 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0109 http://www.nxtbookMEDIA.com
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