Beauty Link - Volume 4, Issue 1 - (Page 47)
Communication and Technique Matter
YOU’VE PROBABLY HEARD THE SAYING, “When in Rome, do as the Romans do.” As the world becomes increasingly global, it is important for professionals in the beauty industry to understand not only the techniques for addressing various ethnic skin and hair concerns, but how to effectively communicate and collaborate with individuals from other cultures. Cultural competence can provide hairstylists with relationship skills that offer them an advantage whether they’re competing for a job in a salon with a diverse clientele, or working with international beauty experts. Cultural competency doesn’t require speaking multiple languages, but includes respecting cultural norms such as appropriate greetings, style of dress and whether to use someone’s title or ﬁ rst name.
Cultural competency doesn’t require speaking multiple languages, but includes respecting cultural norms...
Cultural Competency and Business Etiquette
The website www.executiveplanet.com provides information on business etiquette in dozens of countries. For example: Is your school giving a tour to a prospective student from Japan? By visiting www. executiveplanet.com, you would learn that the generous use of compliments is considered appropriate by the Japanese, but that any compliments received should be treated with a humble reply. Are you travelling to Brazil? You should know that Brazilians welcome spontaneity but that the English “OK” sign is considered an obscene gesture. Appearance is very important to Brazilians in large cities like Sao Paulo. Brazilians will notice if a man’s shoes need polished or if a woman’s outﬁt does not look feminine and fashion forward. Pucker up if you’re traveling to Europe where most cultures consider a two-cheeked kiss an acceptable greeting by both men and women. As the beauty industry is increasingly driven by relationships and globalization, cultural competency can help beauty professionals communicate more effectively and banish any perceptions of “the ugly American.”
www.executiveplanet.com This website provides information on business etiquette in dozens of countries.
Expert Perspectives on Working with Asian Hair
Of course, cultural competency is no substitute for great technique, and every ethnicity has its own styling challenges. Laara Raynier is a hairstylist at the Warren Tricomi Salon in New York City. She began her hair cutting career on Asian models, training under
Richard Thompson, a legendary stylist with Barney’s New York City. “Asian hair is the hardest hair type on which to cut a bob style. Many Asian women have challenging hairlines. Sometimes this type of hair grows at a 90 degree angle and the hair’s weight makes it hard to lie ﬂat,” says Raynier who advises that practice is the best way to master cutting Asian hair. Raynier says it’s important to select the right product based upon the type of hairstyle one is creating on Asian hair. “When doing ﬁ nger waves or creating a sleek ponytail from wet hair, I recommend using a gel to maximize the beauty of Asian hair,” Raynier says. Some hairstyles work best with little or no product applied, particularly the bob style. When properly cut, Asian hair is uniquely suited to leverage the swing and motion that makes this type of hair so beautiful and any product that interferes with movement will detract from the beauty of this style, according to Raynier. L’Oréal Professional Master Session Artist Joseph DiMaggio notes that the thickness of Asian hair can limit options, but that it is one of the best hair types to pin straight. He also notes that the brilliance and texture of Asian hair often demand little more than a good working hairspray. “Products with heavy concentrations of oils should be avoided, as they can detract from the beauty and swing of Asian hair,” he notes.
If you have a multicultural story you’d like to share, the team at BeautyLink would love to hear from you. Write to us at firstname.lastname@example.org.
Susan Miller is the editorial director for BeautyLink magazine.
BY SUSAN MILLER
BE AUT YLIN K | CO L L ABO RAT IO N | 20 1 2 |
Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 1
Message from the AACS President and CEA Chair
Workings of Washington
A Trade Show Workout
Building a Bulletproof School
The Art of Edutainment
Beyond the Fluff
And Then There's Compliance
Beauty Changes Lives
Spring Operations Conference Info
AACS Is Connecting Members
Associate Member Profiles: Collections
People & Places
New Products & Services
New School Members
Upcoming 2012 Events
Index to Advertisers
Beauty Link - Volume 4, Issue 1