Beauty Link - Volume 5, Issue 1 - (Page 35)
Veterans and Our Industry
WHY OUR VETERANS ARE A GREAT FIT
COMMENTARY BY GORDON LOGAN
ur veterans today face new and daunting challenges, similar yet different from those that veterans of previous conﬂ icts faced. With over a decade of continual conﬂ icts in Iraq and Afghanistan, they have experienced repeated, lengthy separations from friends and family over a number of years; some have had as many as ﬁve combat tours. And they face serious challenges trying to transition into a civilian career when the country is in a serious recession with high unemployment. The mood of the country is quite different from what veterans experienced coming back from Southeast Asia in the 60s and 70s. It is encouraging that soldiers and veterans are held in high esteem today by the public, yet the maze of programs that have emerged to help our soldiers can make the transition to civilian life confusing and frustrating. Many have difﬁculty translating military training and experience to civilian career opportunities, and many more are looking to expand their skills by taking advantage of the GI Bill educational beneﬁts. Veteran unemployment remains several percentage points higher than the national average. Unemployment among veterans 18-24 remains stuck at 25 percent—more than double the national average. Women make up 15 percent of our active duty forces, and unemployment among post-9/11 women veterans is especially troubling at almost 20 percent. National Guard and Reserve troops are even harder hit with some states reporting up to 50 percent unemployment among returning Guard and Reservists. This is going to be a continuing problem. Over the next four years, over one million soldiers, sailors, airmen and Marines will be separated from active duty service. Many will need additional training to make the transition successful. We know that careers in our industry can be very rewarding and that there are many opportunities available to stylists who have the necessary technical and leadership skills. So let’s answer the question: Why would veterans be a good ﬁt for our industry? • Emotional control in stressful situations. Veterans are trained not to overreact to bad situations, which can keep them from making bad decisions during those critical times.
Controlled emotions can provide motivation and adrenaline to keep going when times are tough due to stress. • A focus on teamwork. The military trains everyone to work as a team. They are part of a complex organization, and soldiers count on their fellow soldiers to support each other. • Knowing your limits. Soldiers are told, “Don’t be a hero,” cautioning them not to bite off more than they can chew. In combat situations, lack of self-awareness can lead to injury or death. In a business, being aware of your limitations can make the difference between success and failure. • No fear of failure. In the military, certainty about anything is a rare luxury in battleﬁeld decisions; the same applies to making signiﬁcant decisions in business. It’s critically important to be able to effectively plan, execute, delegate, supervise, and review the outcome of an operation or initiative and not get bogged down in the pursuit of perfection before you take your ﬁrst step. • Strong ethical convictions. A moral compass is essential when you have absolute authority in a situation that could have life-or-death outcomes. This emphasis on moral integrity carries over into civilian careers. The time has come to start building the bridge to effectively close the gap between active duty and a civilian career to ensure better lives for America’s troops and veterans. I believe careers in the beauty industry are viable options; however, we must go out of our way to ensure that we offer these heroes who have done so much for us legitimate opportunities and the training they need and deserve to have successful careers in our industry. They have sacriﬁced greatly to earn their GI Bill educational beneﬁts. We must respect their sacriﬁces and ensure they are making the right choices today that will beneﬁt them as they pursue their careers in our industry. These young men and women have fought for us. Now it’s our turn to ﬁght for them. Gordon B. Logan is founder and CEO of Sport Clips. Prior to founding Sport Clips in 1993, Logan owned and operated salons throughout Texas. Logan also served as an Aircraft Commander in the U.S. Air Force from 1969-1976.
The online course CM105 - Beyond Compliance: Doing the Right Thing is now available on the AACS Online Training Center at www.aacstraining.org. Members call AACS at 800-831-1086 for your VIP Discount Code. Visit the following URL to learn more about this course: http://bit.ly/BeautyLinkCM105.
BE AUT YLIN K | BACK T O BAS IC S | 20 1 3 |
Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 1
Message from the aacs president and cea co-chairs
Be Your Best Educator
A Wish for Wellness
Beauty changes lives
Perception Is Reality
Step by step
Veterans and Our Industry
Do You Manage or Lead
What’s in a Grade?
Basics of Beauty School Budgeting
A Little Friendly Competition
A student’s perspective
And then there’s compliance
Beauty School Boot Camp
Associate member profiles
People & places
New products & services
Upcoming 2013 events
New school members
Index to advertisers
Beauty Link - Volume 5, Issue 1
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