Beauty Link - Volume 5, Issue 1 - (Page 46)
PREPARATION FOR THE JOB MARKET
BY SUSAN MILLER
At Xenon, Kim McIntosh teaches a “New Grad Life” course. Three one-hour sessions discuss the essentials of being a professional and ﬁnding employment.
hile salons and spas fared relatively well compared to other businesses during the economic downturn, today’s beauty school graduates encounter a highly competitive and discriminating job market. Realizing the need to not just prepare students with technical skills but also with creative career development skills, several AACS members have implemented programs to effectively connect students with top employers. Be inspired by the tools and techniques schools engage to help students hit the job market running. Driving for face time. There’s nothing like face-to-face interaction, but sometimes it’s hard for busy salon and spa professionals to visit beauty schools and observe emerging talent. So Frederic Holzberger of Aveda Fredric’s Institutes brings the students to the salon. He drives a special van (think the Scooby Doo Mystery Van all glammed up) loaded with professionally dressed students to some of the top salons in the Cincinnati and Indianapolis regions where they provide a presentation to salon owners. “In the real world, you can’t wait for the job bus to come to you, you must be proactive,” said Holzberger, who says the van visits have been wildly popular with local salons. Ready, set, BLOOM. Students entering beauty school today have grown up using technology to navigate their world. Why not use it to land a job? Xenon International Academy encourages students to use BLOOM, a social media community exclusive to the beauty industry. BLOOM allows students and professionals to create online portfolios. “We offer an optional student kit that includes an iPad, making it very easy for students to create a digital portfolio. It gives them tremendous conﬁdence to be able to go into a salon and present a professional looking portfolio,” said Xenon Executive Director Kim McIntosh. Community connections. “If you want to be a good ﬁ sherman, you’ve got to think like a ﬁsh,” wrote marketing legend Al
Reis. The same applies to aspiring beauty pros. Tricoci University students participate in events such as Fashion Night Out and Midwest Fashion Week. In addition to helping assist models with backstage hair and makeup, they provide polish changes to attendees. These events build brand exposure for the school but also allow students to network with local fashion designers, photographers and beauty professionals who share their passion for beauty. Students at Aveda Fredric’s regularly participate in college fashion shows and have worked on ﬁve motion pictures. Xenon students work with community groups such as local and school theatre productions to make connections, build exposure and strengthen customer service skills. Creative curriculum programs. Long days, and evening and Saturday hours are facts of life for most successful beauty professionals. Aveda Fredric’s introduced a program that consists of three 10-hour days. Frederic Holzberger says the program has helped students appreciate the schedules many salons follow and it has also been a draw for career changers who need to compress their time in the classroom. Professional services expertise. Topics such as marketing, professional development and business are being addressed in the classroom. Halfway through the program, Aveda Fredric’s students spend a week actually looking for a job. They also create a professional resume, as do the students at Xenon who must have their resume signed off on by an instructor before they complete their program. At Xenon, Kim McIntosh teaches a “New Grad Life” course. Three one-hour sessions discuss the essentials of being a professional and ﬁ nding employment. “Today, ﬁ nding job is not as easy as completing an application. A good career requires research,” says McIntosh. The Xenon staff begins talking about career development on day one. During the students’ last two months, McIntosh leads an “Imagine” phase where students visualize and plan for the professional career they aspire to.
The online course CS102 - Empowering Students to Find and Secure the Right Job is now available on the AACS Online Training Center at www.aacstraining.org. Members call AACS at 800-831-1086 for your VIP Discount Code. Visit the following URL to learn more about this course: http://bit.ly/BeautyLinkCS102.
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Table of Contents for the Digital Edition of Beauty Link - Volume 5, Issue 1
Message from the aacs president and cea co-chairs
Be Your Best Educator
A Wish for Wellness
Beauty changes lives
Perception Is Reality
Step by step
Veterans and Our Industry
Do You Manage or Lead
What’s in a Grade?
Basics of Beauty School Budgeting
A Little Friendly Competition
A student’s perspective
And then there’s compliance
Beauty School Boot Camp
Associate member profiles
People & places
New products & services
Upcoming 2013 events
New school members
Index to advertisers
Beauty Link - Volume 5, Issue 1