Beauty Link - Volume 1, Issue 2 - (Page 21)

Q | feat ure | R Creating the Perfect Brow PRACTICE. PRACTICE. PRACTICE. IT IS EXTREMELY IMPORTANT FOR AN ASPIRING MAKEUP ARTIST TO PRACTICE DOING MAKEUP AS MUCH AS POSSIBLE. IN ADDITION TO TAKING MAKEUP CLASSES TO LEARN TECHNIQUES AND TIPS, PRACTICE AS MUCH AS YOU CAN. WHEN IT COMES TO MAKEUP, EYEBROWS MAKE AN IMPORTANT IMPRESSION. THEY FRAME THE EYE AND GIVE THE FACE A POLISHED LOOK. THEY REVEAL DETAILS NOT ONLY OF ONE’S FASHION SENSIBILITY, BUT ALSO OF ONE’S PERSONALITY. IT’S WELL WORTH TAKING THE EFFORT TO GET THE EYEBROWS LOOKING RIGHT. Er ik a Bosle y, Mark et ing Ma n age r, Sor m é® Trea t m e nt Cos m e t i c s Plucking S haping Start the eyebrow shaping process by determining the correct design for your client’s features. Also consider the thickness for the correct eyebrow shape. Ideally, the impact of your client’s eyebrows should balance with the rest of your client’s face and hair. Your client’s look can completely change by defining the arch of their brow. Lifting and shaping the brows through plucking or waxing is one of the simplest ways to streamline your client’s look and clean up the face. Plucking can hurt; therefore choose tweezers with slightly rounded, softer edges. Always pluck in the direction of the hair and stretch the skin tight to avoid plucking the skin or pulling it with the hair. Defining Quick Tips Embrace the natural shape of the eyebrows and don’t try to change them completely. Avoid overdoing eyebrow shaping; less is better. Thin eyebrows tend to make the face look instantly older. The point of eyebrow shaping is to adjust the viewer’s focus away from the eyebrows and to the eyes instead. With the right product and technique, you can completely change your client’s look by defi ning the arch. To fill in empty spaces or define the arch, begin with a brow pencil. The tip gives more control over where the color goes as well as the ability to add definition in small areas; then fi nish off with an eyebrow or eyeshadow powder. To give the brows a slight color change, without changing their shape, fill in any empty spaces by brushing on an eyebrow or eyeshadow powder with a firm, angled eyebrow brush, then lightly run an eyebrow pencil back and forth on the hair of the brows. Brush on eyebrow wax or eyebrow gel to set! Erika Bosley is the marketing manager at Sormé® Treatment Cosmetics. She is in charge of PR, advertising, promotions, new products, packaging and collateral material. She has been in the beauty industry since 1995 and prior to Sormé held marketing positions at Worldwide Cosmetics, International Beauty Design and was a buyer at Spilo Worldwide. She can be reached at erika@sorme.com. B E A U T YL INK | TO O LS O F T H E T R A D E 2 0 0 9 | 21

Table of Contents for the Digital Edition of Beauty Link - Volume 1, Issue 2

Beauty Link - Volume 1, Issue 2
Contents
Message from the AACS President and CEA Chair
The Workings of Washington
The Ergonomics of Cosmetology
Creating the Perfect Brow
Smart Technology
Is Your Web Site Hooking Visitors?
And Then There's Compliance
Voices from the Classroom
Marketing to Male Clientele
Lasers in the Esthetics Industry: Past, Present and Future
Unemployment’s Influence
2009 AACS Select Industry Partners
The Less Common Road
Candid Cameras
Regulatory Issues
CEA Convention
Early Warning Indicators
Beauty Schools 101
Multicultural Corner
Join AACS/CEA
Upcoming Events
New Products & Services
Shears/Clippers
People & Places
2009 AACS Spring Management Conference
New School Member Profile
Look Who's Reading
Index to Advertisers
Advertiser.com

Beauty Link - Volume 1, Issue 2

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