Beauty Link - Volume 1, Issue 2 - (Page 25)

Q | feat ure | R Is Your Web Site Hooking Visitors? Functional, efficient Web sites are a must in today’s technologically advanced world Br i d g et Du f f y , Ma n a g i n g Di r ec t o r , Bea u t y S c h o o l s Ma r k et i n g Gr o u p ew Web Site Tools Modern, with-the-times beauty schools need not just a standard, run-ofthe-mill Web site to get by any more, but instead, interactive Web sites that really work for them. An ideal beauty school Web site should make life simpler for students, teachers and school owners. Once you have set a clear, attainable goal for your site – such as generating new students, making a certain number of appointments or simply informing the public – these tools can help set you on a fast path to achieving it. So to help you achieve that goal, we’ve compiled a list of some of the latest tips, trends and tools used on beauty school Web sites nationwide. Google Analytics Priority number one is to add Google Analytics functionality to the pages of your site. Google Analytics is free and robust, and it enables you to make sure your Web site is actually working for you. This is a great alternative to other paid solutions, and there are plenty of free video tutorials on YouTube and Google to get acquainted with the program. It is easy to get basic information such as visitors to the site, where they come from, what pages they look at and what they are doing with your site (such as filling out a lead form or scheduling an appointment). It also offers plenty of more advanced information if you want it. Content Management Systems Next up is a Content Management System (CMS) such as WordPress, Drupal, Joomla or SilverStripe. These Web-based easy-to-use CMSs allow beauty schools to add great functionality to Web sites for a fraction of [c o n t i n u e d o n p a ge 2 6] B E A U T YL INK | TO O LS O F T H E T R A D E 2 0 0 9 | 25

Table of Contents for the Digital Edition of Beauty Link - Volume 1, Issue 2

Beauty Link - Volume 1, Issue 2
Message from the AACS President and CEA Chair
The Workings of Washington
The Ergonomics of Cosmetology
Creating the Perfect Brow
Smart Technology
Is Your Web Site Hooking Visitors?
And Then There's Compliance
Voices from the Classroom
Marketing to Male Clientele
Lasers in the Esthetics Industry: Past, Present and Future
Unemployment’s Influence
2009 AACS Select Industry Partners
The Less Common Road
Candid Cameras
Regulatory Issues
CEA Convention
Early Warning Indicators
Beauty Schools 101
Multicultural Corner
Upcoming Events
New Products & Services
People & Places
2009 AACS Spring Management Conference
New School Member Profile
Look Who's Reading
Index to Advertisers

Beauty Link - Volume 1, Issue 2