Beauty Link - Volume 2, Issue 3 - (Page 63)
How to host your own girls’ night out and increase student salon traffic
Hea th e r Willi am s , A sso c i a te Editor, Be a u t yLink m aga z in e
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hen it comes to marketing your student salon, what better way to increase awareness than by co-hosting an event outside of your school—one that particularly involves martinis! Any event that involves pampering and good food and drinks is sure to be a hit, and surprisingly, they’re easier to plan and executive than you’d expect.
tion. Also remember, if you’d like to recuperate the cost for supplies, be sure that is reflected in the package pricing.
Get the Word Out
Knowing how to properly market the event to increase attendance is key. Once the restaurant location is finalized, reach out to local businesses in the area. Those who work close to the restaurant most likely are usual patrons. Drop off fliers well in advance, and don’t forget to include package information and pricing. Other marketing methods to consider: e-mail blasts, Facebook, Twitter, and family and friends of students. Also, don’t forget to ask the restaurant to use its resources to get the word out as well.
Set Forth Expectations
First determine your motivation and goals for hosting the event. Which group students do you want to invite to be a part of the event? Would you rather host the event outside of normal school hours? Outline the expectations for students participating and don’t forget to discuss proper attire.
Execute the Day
Ask the restaurant to set aside tables in a more private section of the restaurant. Determine how they should be set up and remember to leave plenty of working space for your students and all of their supplies. Most importantly, to encourage attendance to your student salon, come prepared with coupons and information. Consider bringing a service menu for each of the attendees, along with a coupon for some type of service in the future. Plan your next Martinis & Manicures event well in advance so you can promote it during the event. There’s nothing like repeat customers! Thank you to Debbie Dunn of Lancaster School of Cosmetology and Therapeutic Bodywork, and Crystal Swan from New England School of Hair Design for their contributions to this article.
Reach Out & Plan
Make a list of about five restaurants in your area to reach out to. Make a proposal about the event you have in mind, and work with the restaurant manager to discuss all of the details. Don’t forget to outline how the restaurant will benefit from the event—increase traffic on a usually slow night, gain new customers, etc. Ask about the types of packages the restaurant would like to offer. Packages should be based on the services provided by students and food and drinks offered by the restaurant. Some examples might include: Two drinks, appetizers and a manicure; drinks, appetizers, a dinner entree and a manicure—the list goes on. Think about adding mini-massages to your lineup as well, or maybe makeup applica-
OTHER IDEAS FOR INCREASING STUDENT SALON TRAFFIC
Back-to-school makeovers: Offer hairstyling, manicures and skin care consultations to local middle and high school students right before school begins. Fundraising events: Stay connected to community fundraising events. Offer to attend with students to offer manicures for a minimal fee. All proceeds benefit the fundraiser, and the school doesn’t have to stress about hosting the actual event! Birthday parties: Create a package that includes manicures, facials, makeovers and/or updos targeted to teens and tweens. Market your package to local girls’ clubs. Mother’s day pampering: Close to Mother’s Day, promote a mom-anddaughter date that involves manicures and pedicures. Teacher appreciation day: Work with the PTA to organize an event for teachers at a local school. Free manicures and pedicures?! Now that’s a great way to feel appreciated.
B E A U T YL INK | ON T H E C U T T I NG E D G E | 2 0 1 0 |
Table of Contents for the Digital Edition of Beauty Link - Volume 2, Issue 3
Beauty Link - Volume 2, Issue 3
Message From the AACS President & CEA Chair
The Ripple Effect
Beauty Changes Lives Debuts in New York
The Traveling Classroom
Workings of Washington
Cutting-Edge Manicure Trends
AACS Listserve Q&A
Beauty Schools 101
2010 CEA Convention Photos
The Inner Circle
Voices From the Classroom
Martinis & Manicures
And Then There’s Compliance
People & Places
New Products & Services
Associate Member Profiles
Upcoming 2010 Events
New School Members
Index to Advertisers
Beauty Link - Volume 2, Issue 3