Beauty Link - Volume 2, Issue 3 - (Page 78) A DV E R T ISE R S .com CND www.cnd.com .................................................................... 22 CollegeBound Network www.SpaBeautySchool.com ........................................... 69 Conair Corporation www.rusk1.com ............................................................... 4, 5 CONTACT Direct Marketing www.contactdm.com ........................................................ 78 DazzleDu www.dazzledu.com ........................................................... 75 Deborah John & Associates, Inc. www.gotodja.com .............................................................. 70 en Vogue Sculptured Nail Systems, Inc. www.envoguenails.com ................................................... 75 FAME www.fameinc.com ............................................................. 70 Fanie International www.fanie.com .................................................................. 22 Fantastic Sams www.FantasticSams.com................................................. 77 Farouk Systems www.farouk.com ................................................................ 24 Financial Aid Services www.financialaidservices.com ....................................... 78 France Laure USA www.francelaure.com ...................................................... 27 Global Kertin www.globalkeratin.com.....................Outside Back Cover Great Clips www.greatclips.com ........................................................... 7 GuestVision www.guestvision.net ......................................................... 49 Hampton Mfg., Inc. www.h42products.com ..................................................... 22 Kryolan Corporation www.kryolan.com ................................................................ 3 MAKE UP FOR EVER Professional www.makeupforeverusa.com ......................................... 65 Mana www.yournamepro.com ................................................... 67 Massage Envy www.massageenvy.com................................................... 29 McBride Research Laboratories, Inc. www.designessentials.com ............................................. 14 Milady www.milady.cengage.com ............................................... 61 Nail Tech Supply www.nailtechsupply.com ................................................. 72 Nuts & Bolts Training www.nutsandboltstraining.com .................... 11, 17, 39, 43 On Rite Co/ Gemtress www.gemtress.com .......................................................... 74 On Rite Co/ Ultratress www.ultratress.com .......................................................... 74 P & G Professional Care www.pgbeautyschoolprogram.com ......................... 40, 41 Philip Courtney Hogan LLC www.pchogancpa.com..................................................... 60 Pibbs Industries www.pibbs.com ................................................................. 76 Pivot Point International, Inc. www.pivot-point.com ........................................................ 56 Premiere Shows Group www.premiereshows.com ............................................... 62 Ritzert & Leyton, P.C. www.ritzert-leyton.com .................................................... 76 Salon Transformations www.salontransformations.com ..................................... 72 Shark Fin Shear Company www.sharkfinshears.com ....................Inside Back Cover ShearFIX www.shearfix.com ............................................................. 76 Shortcuts Salon and Spa Software www.shortcuts.net ............................................................ 42 SmartStyle www.smartstyle.com ........................................................ 48 Southern Aluminum Mfg. www.southernaluminum.com.......................................... 30 Sport Clips www.sportclips.com ......................................................... 58 Supercuts www.supercuts.com ......................................................... 35 Tammy Taylor Nails www.tammytaylornails.com ............................................ 76 TFC Tuition Corporation www.TFCtuition.com ......................................................... 58 Trade Essentials, LLC www.trade-essentials.net ................................................ 32 Workforce Communications www.workforce-com.com ............................................... 75 Wright Int’l Student Services www.wiss.info ........................................Inside Front Cover 4EG Hair Systems www.4eghairsystems.com ............................................... 74 A-Cute Derm www.a-cutederm.com ...................................................... 55 Associated Skin Care Professionals www.ascpskincare.com ................................................... 46 (Barbicide) King Research/Blue Co Brands www.barbicide.com .......................................................... 73 Beauty Schools Marketing Group www.BeautySchoolsMarketingGroup.com .................. 54 Bio Jouvance www.biojouvance.com ..................................................... 50 The Boston Educational Network, Inc. www.boston-ed.com ........................................................... 9 Burmax Company www.burmax.com .............................................................. 31 Champion College Solutions www.championcollegesolutions.com ...................... 59, 74 all the cool kids are doing it! proof text message marketing works! texting Real-World Example of Response to a Recent Texting Campaign Messages Sent 2,983 Messages Received 2,110 Yes Responses 160 (7.6%) No Responses 146 (6.9%) STOPs 242 (11.5%) Total Response 548 (26%) a new way 2 get ur leads www.contactdm.com 866.use.contact (873.2668) 78 | B EA U TYLIN K | O N T H E CU T T ING E DGE | 2 0 1 0 http://www.4eghairsystems.com http://www.cnd.com http://www.FantasticSams.com http://www.a-cutederm.com http://www.SpaBeautySchool.com http://www.farouk.com http://www.ascpskincare.com http://www.rusk1.com http://www.financialaidservices.com http://www.barbicide.com http://www.contactdm.com http://www.francelaure.com http://www.BeautySchoolsMarketingGroup.com http://www.dazzledu.com http://www.globalkeratin.com http://www.biojouvance.com http://www.gotodja.com http://www.greatclips.com http://www.boston-ed.com http://www.envoguenails.com http://www.guestvision.net http://www.burmax.com http://www.fameinc.com http://www.h42products.com http://www.championcollegesolutions.com http://www.fanie.com http://www.kryolan.com http://www.makeupforeverusa.com http://www.financialaidservices.com http://www.yournamepro.com http://www.massageenvy.com http://www.designessentials.com http://www.milady.cengage.com http://www.nailtechsupply.com http://www.nutsandboltstraining.com http://www.gemtress.com http://www.ultratress.com http://www.pgbeautyschoolprogram.com http://www.pchogancpa.com http://www.pibbs.com http://www.pivot-point.com http://www.premiereshows.com http://www.ritzert-leyton.com http://www.salontransformations.com http://www.sharkfinshears.com http://www.contactdm.com http://www.shearfix.com http://www.shortcuts.net http://www.smartstyle.com http://www.southernaluminum.com http://www.sportclips.com http://www.supercuts.com http://www.tammytaylornails.com http://www.TFCtuition.com http://www.trade-essentials.net http://www.workforce-com.com http://www.wiss.info Table of Contents for the Digital Edition of Beauty Link - Volume 2, Issue 3 Beauty Link - Volume 2, Issue 3 Contents Message From the AACS President & CEA Chair The Ripple Effect Beauty Changes Lives Debuts in New York The Traveling Classroom Workings of Washington Cutting-Edge Manicure Trends Regulatory Issues Affordable Envy AACS Listserve Q&A Speed Interviewing Beauty Schools 101 Understanding pH Superstar Graduates 2010 CEA Convention Photos The Inner Circle Voices From the Classroom Martinis & Manicures And Then There’s Compliance People & Places New Products & Services Associate Member Profiles Upcoming 2010 Events New School Members Join AACS Index to Advertisers Advertisers.com Beauty Link - Volume 2, Issue 3 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0113 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0412 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0312 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0212 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0112 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0411 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0311 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0211 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0111 http://www.nxtbook.com/nxtbooks/naylor/BSAQ2011MediaKit http://www.nxtbook.com/nxtbooks/naylor/BSAQ0410 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0310 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0210 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0110 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0409 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0309 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0209 http://www.nxtbook.com/nxtbooks/naylor/BSAQ0109 http://www.nxtbookMEDIA.com