Beauty Link - Volume 3, Issue 3 - (Page 63)

Q | feat ure | R Making Positive Connections Through CG Funk, Vice President, Industry Relations & Product Development, Massage Envy Franchising Human beings crave touch. In fact, we have a biological need for human touch. From infancy to our golden years, positive touch communicates directly to our physical and emotional bodies and has the ability to soothe, calm, decrease pain and relax. For professionals, like estheticians, cosmetologists and nail technicians, providing results oriented services is the key to building a successful career. And, in order to meet the needs of our ever evolving clients, learning new techniques is essential. Although perfecting our practical skills is important, it is not the only thing that contributes to our success. How we engage our clients through interpersonal skills is just as important. We communicate with our clients verbally and non-verbally in many ways; one being through touch. The way we physically approach a client influences how they respond back to us. A hand on a shoulder while discussing a new hair style, cradling a foot during a pedicure or an opening hold of a facial, all have a profound effect on the client and the service. Touch applied with intention will build relationship and trust. Careless touch will not. We have all had an experience of being touched in a mindless manner. Whether it was a nail technician pumicing our foot to a raw, sensitive state while talking on the phone or a cosmetologist that haphazardly shampooed our hair, getting soap in our eyes and water down our neck, we left with negative feelings. And, regardless of whether we were satisfied with the nail or hair service, we knew we would not return for another appointment. Now, think of a service you had where the touch of the technician was a positive experience and how their initial touch connected you to them. And, throughout the service, how their touch kept you relaxed and comfortable. You see, it’s not just the skin alone that is touched but the whole person. Touching stimulates blood flow and relaxes muscle tension and affects our emotional H Touch and psychological bodies. When touched, we internally react to the level of care, comfort, compassion and attentiveness communicated through the hands. Educational programs in our profession include important subjects like conduct, sanitation and a wide variety of practical techniques and advanced approaches. Most do not teach the fundamentals of touch. And, while all the above topics are essential to student development, how we touch during the service is just as important as the techniques learned. The first physical contact made with a client can create a positive or negative experience depending on how the touch is applied. Students learning how to make a positive connection through touch are developing critical communication skills that will serve them well in their future career. Based on that fi rst non-verbal engagement, clients make quiet assessments on the technician’s confidence levels as well as state of awareness. Intentional touch conveys presence, focus and a willingness to serve. As educators, it’s important to teach communication skills to students. Touch is a non-verbal form of communication. Weaving concepts of intentional touch throughout a variety of technique classes is an effective way to teach great customer service skills and develop students that are more attentive and focused during the services they are providing. Psychology professor Dr. Dacher Keltner, University of California, Berkeley, found that power of touch is more profound than we realize. Keltner says that touch is our primary language of compassion and is truly fundamental to human communication, bonding and health. Our hands were designed to do many different tasks. In our profession, our hands are the tools of our trade. And touching with purpose can convey warmth, care, understanding and acceptance. B E A U T YL INK | B E A U T I FU L WO R L D | 2 0 1 1 | 63

Table of Contents for the Digital Edition of Beauty Link - Volume 3, Issue 3

2011 AACS Convention Navigating the New Beauty Landscape
In Memoriam: Leo Passage Pivot Point International Founder and Mentor
It’s a Beautiful World Externally Popular Looks from the Stone Age to the Digital Age
2011 Nicholas F. Cimaglia Educator of the Year Award
Managing Risk in a Litigious Society
A 21st-Century Mindset: Teaching Methods for the Non-Traditional Student
i-Fabulous: Creating the Very Best Version of You
Clearing the Air: Understanding Rights, Responsibilities and Medical Marijuana
Make a Difference in Our Beautiful World: Two Ways to Keep Mannequin Heads Out of Landfills
Styling the Brave: Beauty Careers on Military Bases
Overcoming the Stereotype: Apply Sport Clips Marketing Principles to Attract More Male Students
Making Positive Connections Through Touch
Overcoming Challenges: Stories of Inspiration Part Two of a Two-Part Series
CEA Annual Convention Photo Spread
Index to Advertisers

Beauty Link - Volume 3, Issue 3