Beauty Link - Volume 4, Issue 3 - (Page 64)
Y EAUToarding B B
BY SUSAN MILLER
AIRPORT SALONS TAKE FLIGHT
options. XpresSpa’s open early in the morning with some staying open until midnight, depending on the airport location. A key difference between the airport spa experience and a traditional stand-alone spa is the leisure versus efﬁciency mindset. Travelers have a keen awareness of time, so services must be provided in a manner that is efﬁcient yet still relaxing. Whereas a busy beauty professional in a traditional spa might see nine clients a day, metrics collected by XpresSpa staff spa have indicated their beauty professionals often average 19.5 clients a day. “Not only does time pass quickly when you’re so busy, but our employees enjoy the generous compensation that comes with a full day of seeing clients,” Binn added. Binn and her team are looking for ways to boost efﬁciency even more. For example, they are testing a “cosmo-cart” which brings manicure and pedicure services out of the airport directly to the gate where customers are waiting to board. “A traveler may not feel comfortable coming in for a service if their plane will be boarding in the next 30 minutes, but by going to the client, we can bring beauty to them before they board their ﬂ ight,” she said. What kind of personality is well-suited to working in an airport salon? Binn says the airport spa is not the right location for shy people. “You are constantly meeting new people in an airport, so you need to feel comfortable around new faces. You also need to have a lot of energy because client volume is high,” she said. An aggressive schedule for opening new salons means that XpresSpa is constantly on the lookout for new talent to bring on board, including recent beauty school graduates. More information on XpresSpa is available at www.XpresSpa.com. Susan Miller is editorial director for BeautyLink magazine.
hen most people think of cosmetology and the runway, they envision couture collections and a team of hairstylists and makeup artists working furiously backstage. But the newest beauty runway is right next to the tarmac. Airport spas and salons are taking ﬂ ight across the nation and around the world, and they’re hiring beauty professionals. XpresSpa was founded by Marisol Binn, an entrepreneur and world traveler who noted that the post-9-11 security environment was resulting in longer airport waits and more stressed travelers. In 2003, XpresSpa opened its ﬁ rst location in John F. Kennedy International Airport and has since established 37 airport spas with 16 more locations scheduled to open. So, what kinds of services are provided at XpresSpa? Almost all of the beauty services available in a traditional salon or spa setting including manicures, pedicures, facials, haircuts, blowouts, up-dos, waxing, shaves and, of course, stress-relieving massages. Chemical-based services such as color and permanents are not offered. “Clients come to us for some rest and relaxation while they’re in the airport. Our team is all about helping the client relieve tension and restore a feeling of wellness,” Binn noted. While a client might move from station to station in a traditional salon environment, airport spas are designed so that the client remains in a central location. For example, the shampoo bowl and cutting station use a shared space. A reclining massage lounge chair allows a client to stay seated while enjoying a manicure, massage, pedicure and various esthetic treatments simultaneously. Binn says the reclining loungers are a key factor drawing clients into the spas. “The majority of our clients are male and they simply don’t want to ever leave the lounge chairs,” she said. Working in an airport environment means different scheduling
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Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 3
Message From the AACS President and CEA Chair
Workings Of Washington
Network, Innovate, Grow: AACS Annual Convention & Expo 2012
Attending a Convention: 10 Tips for Success
A Teacher’s Safari: Managing the Zoo of Personalities
Sticking it Out: 10 Threats That Keep Students from Surviving and Thriving in the Real World
Data Disaster: Protecting Sensitive and Important Records
Mixing Generations in the Classroom: Can They Coexist?
Beauty Changes Lives
Every Vote Counts: Encouraging and Emphasizing the Importance of their Vote
Hip-Hop Haircuts: Curtis Smith Sets Trends
AACS Listserve Q & A
Now We’re Talking: An Education in Communication
Health & Wellness for Educators: Tips for Being Healthy
A Student’s Perspective NEW!
And Then There’s Compliance
Remembering Two Beauty Legends
Beauty Before Boarding: Airport Salons Take Flight
Voices From the Classroom
CEA Annual Convention Photo Spread
Quiz Time: How Well Do You Know Your Association?
Associate Member Profiles: Makeup/Cosmetics
People & Places
New Products & Services
New School Members
Upcoming 2012-2013 Events
Index to Advertisers
Beauty Link - Volume 4, Issue 3
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