Beauty Link - Volume 2, Issue 4 - (Page 51)
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Santa Claus Is Coming to Town!
Are you ready?
K a thy Jage r, Cos m e t ol og y Co a ch , K a thy Jage r & Asso c i ates
If you’re not selling professional products to them, they will purchase elsewhere. Why let that happen? This is a proﬁtable time; all you need is the energy to prepare your student salon with great promotions and holiday ideas that create sales.
12 DAYS OF CHRISTMAS
Prepare prepackaged gift baskets. Hold a VIP day. Have an open house every week. Host a private holiday sale. Highlight a featured item.
he Holidays are near, and department stores are prepared by loading up on gift buying ideas for the happy shopper. They know how and when to capitalize on one of the biggest money making times of the year. Are you ready? Student salons across the country can become more proﬁtable at this time of year than any other simply by positioning themselves and their staff to sell more retail. There is a 40 to 50 percent proﬁt margin that you can recap from selling retail products. Let’s prepare your student salon for the most wonderful time of the year!
Holly Jolly Christmas
One of the biggest techniques used in the sale of any product is the proper use of language. If you position your marketing to be eye-catching as well as emotion-driven, you are almost guaranteed to have a jolly Christmas season. Using the right words on signs or displays lures your customer to want to experience the feeling they think they will get from that product. Examples include: “treat yourself right,” “fantasy hair,” “sexy lips,” “age defying,” timeless beauty,” etc. Words play an important role in creating a mood for the client to purchase. Customers want to feel what the product can do for them as well as the performance it offers.
Send postcards and offer holiday product gifts at 20 percent off. E-mail a product coupon for their next visit. Reward your client with a “Free Gift” for every $25-$100 spent on products. Offer a next purchase coupon with purchase of $50 spent.
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Create the spirit of holiday shopping and the gifte buying adventure by providing a festive shopping pping atmosphere. Decorate tastefully, choose a variety of ety Christmas music and place signs to direct them to em your products. Customers want that warm inviting viting feeling to alter their buying experience. When you n have the proper environment, people want to stay a while and spend money. Offer ways to invite them to shop, by having a welcome table with refreshfreshments and perhaps a ﬂier with all your gift packages kages listed so they can walk around your retail area and a go through each display. The idea is to give them a hem reason to hang out.
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Do a “mix and match” day with any two products. Display big basket of stocking stuffers of small retail products near the front desk.
It is a proven fact that you will retain over 90 percent ercent of your clients when they purchase professional products from you. Your clients want you to recommend mend your product choices. They need to understand the nd value of what the products can do for them at home. It builds credibility as a professional. Kathy Jager is an author, speaker, educator and cosmetologist. Learn more at www.kathyjager.com, or call 708-259-3030.
Create a “Good Will” charity display by offering $1 off a retail product and donating to help the hungry or CUT IT OUT program.
B E A U T YL INK | AN D T H E WI NNE R I S … | 2 0 1 0 |
Table of Contents for the Digital Edition of Beauty Link - Volume 2, Issue 4
Beauty Link - Volume 2, Issue 4
Message From the AACS President & Cea Chair
Workings of Washington
Imaginative & Inspired: Get Creative With Your Competitions
Beauty Changes Lives
Passions Realized: AACS and CEA Recognize 2010 N.F. Cimaglia Award Winners
And Then There’s Compliance
Top 10 List: Make Your Student Competition a Success
How to Protect Your Online Image
Making Resolutions and Remaking Ourselves: Top New Year Resolutions
Competition Nails: How to Sculpt Perfect Nails
Modern Salon Excellence in Education Honorees Announced
The Hair Marathon: Successfully Preparing Students to Cross the Hair Competition Finish Line
AACS Listserve Q & A
What Are Microcurrent Services?
Santa Claus Is Coming to Town: Are You Ready?
Voices From the Classroom
AACS Annual Convention & Expo Photo Spread
New School Members
People & Places
New Products & Services
Associate Member Profiles
Upcoming 2011 Events
Index to Advertisers
Beauty Link - Volume 2, Issue 4