Beauty Link - Volume 4, Issue 4 - (Page 37)
ONE SCHOOL’S APPROACH
iversifying program offerings sounds great in theory, but what are the practical considerations and costs? BeautyLink spoke with Lynelle Lynch, president of Bellus Academy, about how Bellus has integrated diverse offerings into its campuses.
Massage European Treatments Spa Nail Technician
How many programs does your school offer?
Among the 15 programs listed in our catalog, four are based on cosmetology and six include the esthetics program. Each program meets state-mandated hours and curriculum requirements and then goes beyond these minimums to incorporate advanced technical and business training. We also offer three massage programs, one spa nail technician program and a makeup artistry program. We recently added ﬁve professional programs that have been approved as short advanced courses by NACCAS.
Advanced Esthetics Reﬂexology Pedicures
What do diversiﬁed offerings look like in the Bellus salon and spa?
Advanced protocols in course offerings allow us to incorporate these offerings into our salon menu. We have a Vichy shower, a hydrotherapy tub, hydra facial, vela shape and 10 other advanced esthetic machines. Because we’re a school, we’re able to offer these services at one-third of their professional market price. The Spa Nail Technician course teaches hot stone and reﬂexology pedicures which enhances our pedicure services. time-consuming and costly process because it requires that signiﬁcant staff time be devoted to writing the curriculum and creating the program self study NACCAS documentation. To maintain our credibility with spas and salons we continually update programs. As an example, we just added three modules to our Bellus Best in Business program which is offered in the classroom and online.
What are the beneﬁts to owners of diversifying program offerings?
Diversiﬁed programs help build relationships and enhance placements with top salons and spas that often require advanced professional development including business and marketing skills. Our curriculum incorporates technical skills as well as ﬁ nance and business instruction. Programs were developed to be taught in the classroom or online. We engaged leading salon and spa professionals to reinforce our school curriculum. Our extern program that allows students to work in salons and spas for one day a week has been especially valuable.
What advice would you offer owners who want to expand their offerings?
You must engage your employer base to determine market needs. As an example, when I began my journey I had heard of CIDESCO and thought it was the way to go for advanced esthetic training. Yet when I interviewed our spa owners, I learned that the protocols performed in California are more focused on treatments found in medi-spas such as peels and machine-based treatments like hydra facials and Microdermabrasion. CIDESCO is focused on luxury European treatments—manicuring and massage. It is rewarding to know that we have made a signiﬁcant impact on the ﬁ nancial strength of our salon and spa partners by providing them with graduates who can be productive in both sales and techniques. Partnering with our salon and spa owners keeps us current and relevant.
Are there challenges to offering multiple programs (cost, compliance, etc.)?
All of our programs have received state and NACCAS approval through the process of a new program application. This is a
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Table of Contents for the Digital Edition of Beauty Link - Volume 4, Issue 4
Message from the aacs president and cea co-chairs
Workings of Washington
Meet Your New CEA Co-Chairs: Carol Woodard and Dan Cavanagh
Interrupted and Distracted: Five Ways to Get Back on Track
And then there’s compliance
Going Mentor: Paying Your Success Forward
A student’s perspective
Deliver Extraordinary Education: Building Your Dream Team
Considering a Sale: Expert Perspectives on Selling a School
Diversifying Your Offerings: One School’s Approach
Getting Ahead: 2013 Trends in Hair, Skin and Nail Education
Route to Succession: Planning the End of an Entrepreneurial Journey
Beauty changes lives
Strategic Success: Planning, Implementation and Accountability
What Makes a Dream Job: Fulfillment Is Just Around the Corner
The Video Test: Improving Behaviors with Evidence
AACS listserve q & a
Mastering Body Language: Six Nonverbal Cues to Use in the Classroom
The AACS Annual Convention & Expo Photo Spread
Associate member profiles: shears/clippers
People & places
New school members
Upcoming 2012-2013 events
Index to advertisers
Beauty Link - Volume 4, Issue 4
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