CMSA Today - Issue 2, 2012 - (Page 7)

President’s Letter ADVOCATING FOR THE CASE MANAGEMENT PROFESSION: The Three Keys to Success E BY MARY BETH NEWMAN, MSN, RN-BC, CMAC, CCP, CCM One of the most valuable ways to advocate for our profession is to share our story with policy makers and legislators in our communities, our states, and our nation’s capital. very case manager I have ever met shares the steadfast belief that advocacy is the heart and soul of case management. Most of us tend to initially think of advocacy in terms of the case management process we carry out to help meet an individual patient’s health needs. However, as case managers, we all have roles to play in being advocates, not only for our individual patients, but for our collective profession as well. Health care reform efforts, new models of health care delivery and reimbursement, and a laser-sharp focus on improving the quality and experience of health care have put case management at the crossroads of a changing landscape in health care. It’s the perfect opportunity to define, as a profession, what the future of case management will look like, and more importantly, to actively take steps now to ensure that we get there. So how do we build case management’s preferred future? 2. RAISING PUBLIC AWARENESS Secondly, creating our preferred future involves raising awareness! We must tap into our commitment, confidence, and conviction and educate the public about the role case managers play and the true value we bring to health care. There are many ways that case managers can advocate for the profession, and they all involve making sure our professional voice is heard loud and clear. One of the most valuable ways to advocate for our profession is to share our story with policy makers and legislators in our communities, our states, and our nation’s capital. Case managers provide a ground-level perspective that is invaluable to help our elected officials better understand who we are and what we can achieve. Remember, when it comes to case management, you are the expert! Legislators are eager to hear and learn from you. Make sure your voice, and the voice of case management, is heard! Raising public awareness of case management can be done in many other ways as well. Consider writing a guest column in your local newspaper or on your favorite health care blog. Offer to speak about case management at a school job fair or at a local meeting of a neighborhood association, a community service organization, or a church group. The possibilities are endless once you start looking for them. 1. COMMITMENT, CONFIDENCE, AND CONVICTION First, case managers need to envision a preferred future for case management in which the mindset, perspectives, and expertise of case managers are recognized as essential in creating and delivering health care value, especially in relation to the benefits and quality outcomes of patient-centered care. As a profession, this will require us to: • Confirm commitment for a unified, interdisciplinary approach to case management practice that promotes shared accountability, effective communication, and successful care transition across care settings. • Have confidence that the skills, knowledge, and experience that case managers bring to the interprofessional care team (regardless of the care setting) are key to improving the quality, safety, and effectiveness of health care. • Demonstrate conviction that our professional Standards of Practice will continue to be the guiding light that defines case management practice and enables true patient-centered care to be delivered and experienced throughout the care continuum. 3. FUELING OUR PASSION Thirdly, creating our preferred future involves passion for who you are and what you do as a case manager. Passion is fueled by living life with intention, determination, and optimism. We need to approach case management with a similar sense of meaning and purpose if we are to be successful advocates for the profession. One of the best things we can do to sustain a healthy passion for case management is to surround ourselves with inspirational people who can provide insight, validation, and support for the remarkable work we do. We can also energize our passion by getting involved and staying active with Continued on page 8 CMSA TODAY ISSUE 2 • 2012 • DIGITAL 7

Table of Contents for the Digital Edition of CMSA Today - Issue 2, 2012

2012 Public Policy Summit, April 23-24
Aligning Professional Ethics with Innovation: Licensure Portability’s Predicament
Can You Hear Us Now? What’s Happening with the Multi State Licensure Task Force
The Evolving Role of Care Coordination in an Acute Care Environment: Confi rming the Appropriate Utilization of Necessary Services – Separating Tasks from Process (Part 2 of 3)

CMSA Today - Issue 2, 2012