CMSA Today - Issue 1, 2011 - (Page 16)
New CMSA Products
CMSA UNVEILING NEW MENU OF COMMUNICATION OPTIONS
Strengthening Our Connection to You
s part of a major initiative to increase the value of your Case Management Society of America membership and to further customize the ways in which we communicate with our members, CMSA has entered into a partnership with Naylor, LLC. Through this new partnership, a new menu of communication options is being unveiled to CMSA supporters and members. This new partnership with Naylor marks a pivotal turning point for CMSA. For the first time in our history, the society will maintain complete control and ownership of our member communication vehicles, ensuring that CMSA members will always receive the news and information most important to their professional development and livelihood. A major component of this partnership is the launch of a new member publication entitled CMSA Today.
the most respected voice among case management professionals. By taking control of our member communications and focusing on integration of our various multimedia channels, we are not only securing our position as the industry’s leading authority, but our supplier members and advertisers will also have greater success reaching the key decision-makers they need to grow. “We are excited about our new relationship with CMSA and look forward to developing a partnership that proves beneficial for CMSA and its members,” said Charles Popper, vice president of association relations for Naylor. Founded in 1969, Naylor (www.naylor.com) serves more than 500 associations in 85 industries, providing customized association marketing communications, including magazines, member directories, online buyers’ guides, e-newsletters, digital magazines, show guides, and event marketing and promotion materials. As part of the agreement, Naylor will produce a collection of CMSA Today print and online communications products, including a quarterly magazine and e-magazine, a monthly e-newsletter, a digital show daily and CMSAToday.org – a dynamic website containing exclusive content. The first issue of the new CMSA Today print magazine will debut at CMSA’s 21st Annual Conference & Expo, June 14-17, in San Antonio, Texas.
“CMSA is pleased to work with an industry leader like Naylor and we look forward to the creation of a member communication strategy for the 21st century,” said CMSA 2010-2011 President Teri Treiger, RN-C, MA, CCM, CCP. “The launch of CMSA Today and its affiliated communication vehicles is an exciting development allowing CMSA to communicate more directly with its membership.” As the largest and oldest nonprofit, multidisciplinary care management professional association in the United States, CMSA is
Issue 1 • 2011
Table of Contents for the Digital Edition of CMSA Today - Issue 1, 2011
CMSA Today - Issue 1, 2011
Executive Director’s Message
Integrated Case Management – The Best Approach for Patients and Costs
CMs Are Legal Advocates, Too
CMSA Unveiling New Menu of Communication Options
Come and Learn
CMSA Today - Issue 1, 2011