Electronic Retailer - January 2012 - 14

EMARKETER RESEARCH

Mobile Advertising and Marketing Goes Mainstream
High-profile acquisitions by Google and Apple and the launch of Apple’s iAd platform in 2010 brought unprecedented awareness to mobile advertising and marketing. As a result, many brand marketers bought into mobile in a significant way, helping to more firmly establish the medium. Reflecting the continued advance of smartphones and rising tablet acquisition among U.S. consumers, eMarketer’s latest forecast predicts a dramatic increase in mobile ad spending over the next few years. U.S. mobile ad spending could reach $1.8 billion in 2012, grow to $2.5 billion in 2013 and more than double to $4.40 billion by 2015. In 2012, marketer spending will be fairly evenly split between messaging, display and search. However, by 2015, display and search will emerge as the dominant mobile ad formats.

U.S. Mobile Ad Spending, 2010-2015 (millions and % change)
$4,396 79% $3,381

65% 47% $1,802 40% $1,226 $743 $2,523

34%

30%

2010

2011

2012 % change

2013

2014

2015

Mobile ad spending

Note: includes display (banner, rich media and video), search and messagingbased advertising Source: eMarketer, September 2011

U.S. Mobile Ad Spending, by Format, 2010-2015 (millions and CAGR)

2010 Messaging Banners and rich media Search Video Total $327.3 $202.5 $185.0 $28.3

2011 $442.6 $376.4 $349.4 $57.6

2012 $508.3 $594.8 $594.8 $104.5

2013 $560.2

2014 $612.0

2015 CAGR $633.0 $1,600.0 $1,767.1 $395.6 14% 51% 57% 69% 43%

$883.2 $1,207.1 $908.4 $1,291.6 $171.6 $270.5

$743.1 $1,226.1 $1,802.4 $2,523.3 $3,381.3 $4,395.7

Note: numbers may not add up to total due to rounding Source: eMarketer, September 2011

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electronicRETAILER | January 2012



Electronic Retailer - January 2012

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - January 2012 - cover1
Electronic Retailer - January 2012 - cover2
Electronic Retailer - January 2012 - 3
Electronic Retailer - January 2012 - 4
Electronic Retailer - January 2012 - 5
Electronic Retailer - January 2012 - 6
Electronic Retailer - January 2012 - Calendar of Events
Electronic Retailer - January 2012 - Your Association, Your Bottom Line
Electronic Retailer - January 2012 - Industry Reports
Electronic Retailer - January 2012 - 10
Electronic Retailer - January 2012 - 11
Electronic Retailer - January 2012 - FTC Forum
Electronic Retailer - January 2012 - 13
Electronic Retailer - January 2012 - eMarketer Research
Electronic Retailer - January 2012 - 15
Electronic Retailer - January 2012 - IMS Retail Rankings
Electronic Retailer - January 2012 - 17
Electronic Retailer - January 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - January 2012 - 19
Electronic Retailer - January 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - January 2012 - 21
Electronic Retailer - January 2012 - SENSAtional Marketing
Electronic Retailer - January 2012 - 23
Electronic Retailer - January 2012 - 24
Electronic Retailer - January 2012 - 25
Electronic Retailer - January 2012 - When Words Can Hurt
Electronic Retailer - January 2012 - 27
Electronic Retailer - January 2012 - 28
Electronic Retailer - January 2012 - 29
Electronic Retailer - January 2012 - ‘Because They Can’t Afford to Get Sick’
Electronic Retailer - January 2012 - 31
Electronic Retailer - January 2012 - 32
Electronic Retailer - January 2012 - 33
Electronic Retailer - January 2012 - 34
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 36
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 38
Electronic Retailer - January 2012 - Inventor’s Corner
Electronic Retailer - January 2012 - Legal
Electronic Retailer - January 2012 - Payment Processing
Electronic Retailer - January 2012 - 42
Electronic Retailer - January 2012 - Member Spotlight
Electronic Retailer - January 2012 - 44
Electronic Retailer - January 2012 - 45
Electronic Retailer - January 2012 - Advertiser Spotlight
Electronic Retailer - January 2012 - Advertiser Index
Electronic Retailer - January 2012 - Classifieds
Electronic Retailer - January 2012 - 49
Electronic Retailer - January 2012 - Rick Petry
Electronic Retailer - January 2012 - cover3
Electronic Retailer - January 2012 - cover4
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