Electronic Retailer - January 2012 - (Page 16)

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR NOVEMBER 2011 LONG-FORM PRODUCTS SOLD ON TV Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Humana Meaningful Beauty NuWave Oven MagicJack Shark Navigator Lift Away Genie Bra My Pillow Ninja 1100 Shark Steam Pocket Zumba Nopalea Sensa Total Gym Wen NInja Pulse Food Lovers Fat Loss System 10-Minute Trainer Triverex Tria Laser Little Giant Ladder Ronco Six Star Murad Resurgence Insanity no!no! The Firm Express Marketing Company Humana Guthy-Renker Hearthware Home Products MagicJack Euro-Pro Tristar Products LifeBrands Euro-Pro Euro-Pro Zumba Fitness TriVita Sensa Products Total Gym Fitness Guthy-Renker Euro-Pro Operating Provida Life Sciences BeachBody Triverex Tria Beauty Little Giant Ladder Systems Ronco Murad Beachbody Radiancy Gaiam Category Brand/Image Aware/Lead Gen. Beauty Kitchen Computers & Electronics Household Fashion Household Kitchen Household Health & Fitness Health & Fitness Health & Fitness Health & Fitness Beauty Kitchen Health & Fitness Health & Fitness Personal Brand/Image Aware/Lead Gen. Household Kitchen Beauty Health & Fitness Brand/Image Aware/Lead Gen. Health & Fitness Price Lead generation $39.95 plus $5.99 S&H Three payments of $39.99 plus $29.95 S&H 30-day free trial Four payments of $49.95 plus $45.90 S&H $59.99 plus $9.99 S&H 60-day risk-free offer Four payments of $39.95 with free S&H Four payments of $39.95 plus S&H Three payments of $29.95 plus $15.95 S&H Free bottle, pay $9.95 S&H 30-day trial for $9.95 with free S&H 30-day trial for $49.95 $29.95 plus $5.99 S&H Four payments of $37.50 with free S&H Six payments of $19.99 plus $19.99 S&H Two payments of $39.95 plus $9.95 S&H 30-day trial for $9.95 plus S&H Lead generation Four payments of $89.95 including S&H Three Payments of $13.33 plus $21.70 S&H $39.95 plus $8.95 S&H Three payments of $39.95 plus $24.95 S&H Lead generation Four payments of $29.99 plus $14.99 S&H © Copyright 2011 Infomercial Monitoring Service, Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610)-328-6902. Fax: (610)-328-6791. E-mail sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for November 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information. 16 electronicRETAILER | January 2012 http://www.IMSTVOnline.com http://www.IMSTVOnline.com http://www.electronicretailermag.com

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Rick Petry

Electronic Retailer - January 2012