120-second Clearance 3.00 2.50 2.00 1.50 1.00 0.50 0.00 Week 1 Week 4 Week 7 Week 22 Week 25 Week 28 Week 34 Week 37 Week 40 Week 43 Week 46 Week 49 Week 52 Week 10 Week 13 Week 16 Week 19 Week 31 2010 2011 PRICE INDEX Despite the soft marketplace, pricing is trending higher in 2011 compared to last year. While year-over-year costs are up, viewership is even or slightly below that of 2010. Top networks, including AMC and USA, continue to push original and new programming, helping both maintain their viewership base. Monday Night Football allows ESPN to remain among the top stations, as Nickelodeon and Cartoon Network round out the Top 5. As the quarter draws to a close, pricing should continue to rise due to availability and an expected increase in viewership. CPM 2.50 2.00 1.50 1.00 0.50 0.00 Week 1 Week 4 Week 7 Week 10 Week 13 Week 16 Week 19 Week 22 Week 25 Week 28 Week 31 Week 34 Week 37 Week 40 Week 43 Week 46 Week 49 Week 52 January 2012 | electronicRETAILER 21