Electronic Retailer - January 2012 - (Page 30)

‘Because They Can’t Afford to Get Sick’ Nutraceutical sales are healthy despite the recession as people hope that supplements will ward off doctor visits and substitute for expensive prescription drugs. But that’s not the only driver for this thriving market. BY JACK GORDON d 30 electronicRETAILER | January 2012 Despite the continuing woes of the U.S. economy – and in part because of those woes – business is booming in the market for dietary supplements known as nutraceuticals. “When our salespeople on the phone ask customers why they call, the answer often is that they can no longer afford prescription drugs,” says Andrew Majewski, former marketing vice president and now a consultant for Dr. Newton’s Naturals, a direct response nutraceutical supplier in South Portland, Maine. “We don’t seek out such people as targets, and we aren’t comfortable making direct claims against pharmaceuticals, but that seems to be an ancillary effect of this economy,” he says. What is the nutraceutical market exactly? According to the American Nutraceutical Association, the term was coined in 1989 by New Jersey physician Stephen DeFelice as a combination of “nutrition” and “pharmaceutical” to refer to ingestible substances that are beneficial to health. The Merriam- http://www.electronicretailermag.com

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - January 2012

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