Electronic Retailer - January 2012 - 7

CALENDAR
JANUARY 2012 | VOLUME 9 • NUMBER 1
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org We’re moving! Look for ERA’s new address at www.retailing.org. President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Layout and Design: Barry Senyk Photography: Brian Davis Marketing: Kaydee Currie Ad Creation: Elaine Connell Contributing Writers: Vitisia Paynich, Jack Gordon, Chris Rosica Contributing Columnists: Brendan Condon, Lesley Fair, Nicole Hait, Ken Musante, Rick Petry, Jack Sandbach, Greg Sater, Adam Schumacher Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Charles Popper cpopper@naylor.com | (888) 404-6154 Publication Manager | Heather Ciocca hciocca@naylor.com | (352) 333-3463 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 | Shaun Greying sgreylin@naylor.com | (352) 333-3385 | Scott Pauquette spauquette@naylor.com | (352) 333-3446 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Kathi Moore, Engagem3nt Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published January 2012 ERA-M0112/6579

JANUARY-APRIL 2012 INDUSTRY EVENTS

Jan. 8-10 Jan. 18

Affiliate Summit West 2012 Caesars Palace Las Vegas, Nevada For more information, visit www.affiliatesummit.com ERA Networking Reception Presented by ERA 5:30 p.m.-7:00 p.m. January 18, 2012 Los Angeles Athletic Club, 431 W. Seventh St. Los Angeles, Calif. For more information, visit www.retailing.org/events ERA Europe Annual Members Meeting Presented by ERA Europe Grand Union Hotel Ljubljana, Slovenia For more information, visit www.eraeurope.org/annual-members-meeting Online Marketing Summit 2012 Hilton San Diego Bayfront San Diego, Calif. For more information, visit www.onlinemarketingsummit.com Social Media Strategies Summit Mirage Hotel Las Vegas, Nevada For more information, visit www.socialmediastrategiessummit.com/2012vegas The Great Ideas Summit 2012 Presented by ERA Fontainebleau Miami Beach Miami, Fla. For more information, visit www.eragreatideas.org Washington in Miami A Networking Reception to Benefit the ERA PAC Presented by ERA 6:00 p.m.-7:30 p.m. February 28, 2012 Fontainebleau Miami Beach Miami, Fla. For more information, visit www.retailing.org/events eMetrics Marketing Optimization Summit Marriott Marquis San Francisco San Francisco, Calif. For more information, visit www.emetrics.org/sanfrancisco ad:tech San Francisco Moscone Center West San Francisco, California For more information, visit www.ad-tech.com 2012 ERA Hong Kong Seminar Presented by ERA Hong Kong Convention & Exhibition Centre (CEC), 1 Expo Drive Wanchai, Hong Kong For more information, visit www.retailing.org/events

Jan. 26-27

Feb. 6-10 Feb. 7-9

Feb. 27-29

Feb. 28

March 4-9 April 3-4 April 20

Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change.

January 2012 | electronicRETAILER

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Electronic Retailer - January 2012

Table of Contents for the Digital Edition of Electronic Retailer - January 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
SENSAtional Marketing
When Words Can Hurt
‘Because They Can’t Afford to Get Sick’
Guest Viewpoint
Guest Viewpoint
Inventor’s Corner
Legal
Payment Processing
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - January 2012 - cover1
Electronic Retailer - January 2012 - cover2
Electronic Retailer - January 2012 - 3
Electronic Retailer - January 2012 - 4
Electronic Retailer - January 2012 - 5
Electronic Retailer - January 2012 - 6
Electronic Retailer - January 2012 - Calendar of Events
Electronic Retailer - January 2012 - Your Association, Your Bottom Line
Electronic Retailer - January 2012 - Industry Reports
Electronic Retailer - January 2012 - 10
Electronic Retailer - January 2012 - 11
Electronic Retailer - January 2012 - FTC Forum
Electronic Retailer - January 2012 - 13
Electronic Retailer - January 2012 - eMarketer Research
Electronic Retailer - January 2012 - 15
Electronic Retailer - January 2012 - IMS Retail Rankings
Electronic Retailer - January 2012 - 17
Electronic Retailer - January 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - January 2012 - 19
Electronic Retailer - January 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - January 2012 - 21
Electronic Retailer - January 2012 - SENSAtional Marketing
Electronic Retailer - January 2012 - 23
Electronic Retailer - January 2012 - 24
Electronic Retailer - January 2012 - 25
Electronic Retailer - January 2012 - When Words Can Hurt
Electronic Retailer - January 2012 - 27
Electronic Retailer - January 2012 - 28
Electronic Retailer - January 2012 - 29
Electronic Retailer - January 2012 - ‘Because They Can’t Afford to Get Sick’
Electronic Retailer - January 2012 - 31
Electronic Retailer - January 2012 - 32
Electronic Retailer - January 2012 - 33
Electronic Retailer - January 2012 - 34
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 36
Electronic Retailer - January 2012 - Guest Viewpoint
Electronic Retailer - January 2012 - 38
Electronic Retailer - January 2012 - Inventor’s Corner
Electronic Retailer - January 2012 - Legal
Electronic Retailer - January 2012 - Payment Processing
Electronic Retailer - January 2012 - 42
Electronic Retailer - January 2012 - Member Spotlight
Electronic Retailer - January 2012 - 44
Electronic Retailer - January 2012 - 45
Electronic Retailer - January 2012 - Advertiser Spotlight
Electronic Retailer - January 2012 - Advertiser Index
Electronic Retailer - January 2012 - Classifieds
Electronic Retailer - January 2012 - 49
Electronic Retailer - January 2012 - Rick Petry
Electronic Retailer - January 2012 - cover3
Electronic Retailer - January 2012 - cover4
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