Electronic Retailer - February 2012 - 11

INDUSTRY REPORTS

Connect, Collaborate and Discover with MyERA
ARLINGTON, Va. – The Electronic Retailing Association (ERA) gave its members an early holiday present with the launch of its new online networking community, MyERA. MyERA is a user-friendly online networking community that allows ERA members to easily connect with one another, find new business leads, share ideas and content and much more. It’s the direct response industry’s leading resource for actionable content. The community is also where ERA’s committees and councils are managed and also where ERA members can gain access to special members-only information, including eMarketer reports and best practice briefs. with fellow members and the industry at large.” The MyERA website, myera.retailing. org, is a powerhouse tool for networking and collaboration. By logging into the community and creating a profile, both members and non-members can get access to personalized content alerts, exclusive info from the ERA Knowledge Center, easy access to connect and network directly with elite leaders in the direct response industry, start discussions with your peers and much more. For more information about MyERA, contact Dave Martin at dmartin@retailing.org or visit myera.retailing.org.

Dave Martin, vice president of marketing and content at ERA, says MyERA is a valuable resource that offers members new ways to think about and do business. “We’re very excited to provide our members with this new and exciting community,” Martin says. “We encourage users to utilize MyERA as a business social networking tool that will help them stay closely connected

Registration Now Open for ERA Europe Conference
BRUSSELS, Belgium – Registration is now open for the 2012 Electronic HomeShopping Conference. After a record-breaking 2011 show in Stockholm, the ERA Europe Conference continues its travels, making its next stop in Berlin. Taking place on June 24-26 at the Marriott Hotel near the famous

Brandenburg Gate, the show will feature many of the same elements that made Stockholm such a success. “The standard was set high with Stockholm, but Berlin has its own flavor,” says ERA Europe Executive Director Marcel Avargues. “The business should be more active; the education sessions are to be on the right track.” When asked why people should attend, he explains, “People will meet the entire core of the industry in Europe here. Whether you’re a vendor, an

inventor or a service provider to the industry, this conference is the place to go.” “We want people to come to the conference and do great business and have a great time. That’s what it’s all about. You can meet all the right people in Europe in one location,” says Conference Director Nancy Barkan. For more information about the 2012 Electronic HomeShopping Conference or to register, visit www.e-homeshopping.org.

As Seen on TV Inc. Completes $15 Million in Equity Financing
CLEARWATER, Fla. – As Seen On TV Inc., parent company of TVGoods Inc., recently received $12,155,000 in equity financing, bringing the total raised in recent months to $15 million. The transaction provides the capital necessary to accelerate marketing and promotional efforts for a variety of products, as well as for the development of products to be introduced during the beginning of 2012. Management intends to use the majority of the net proceeds from the offering for purchasing product inventory for AsSeenOnTV.com, producing 11

February 2012 | electronicRETAILER

Electronic Retailer - February 2012

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