Electronic Retailer - February 2012 - (Page 18)

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR DECEMBER 2011 LONG-FORM PRODUCTS SOLD ON TV Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product NuWave Oven Shark Steam Pocket My Pillow MagicJack Total Gym Meaningful Beauty Ninja 1100 Zumba Brazil Butt Lift Wen Insanity Genie Bra NInja Pulse Nopalea Sensa Shark Navigator Lift Away Food Lovers Fat Loss System Miracle Fireplace InStyler Tria Laser 10-Minute Trainer OrGreenic P90X no!no! CarMD Marketing Company Hearthware Euro-Pro LifeBrands MagicJack Total Gym Fitness Guthy-Renker Euro-Pro Zumba Fitness Beachbody Guthy-Renker Beachbody Tristar Products Euro-Pro Operating TriVita Sensa Products Euro-Pro Provida Life Sciences Heat Surge Tre Milano Tria Beauty Beachbody Telebrands Beachbody Radiancy CarMD Category Kitchen Household Household Computers & Electronics Health & Fitness Beauty Kitchen Health & Fitness Health & Fitness Beauty Health & Fitness Fashion Kitchen Health & Fitness Health & Fitness Household Health & Fitness Household Beauty Beauty Health & Fitness Kitchen Health & Fitness Beauty Automotive Price Three payments of $39.99 plus $29.95 S&H Four payments of $39.95 plus S&H 60-day risk-free offer 30-day free trial 30-day trial for $49.95 $39.95 plus $5.99 S&H Four payments of $39.95 with free S&H Three payments of $29.95 plus $15.95 S&H Three payments of $19.95 plus $12.95 S&H $29.95 plus $5.99 S&H Three payments of $39.95 plus $24.95 S&H $59.99 plus $9.99 S&H Four payments of $37.50 with free S&H Free bottle; pay $9.95 S&H 30-day trial for $9.95 with free S&H Four payments of $49.95 plus $45.90 S&H Six payments of $19.99 plus $19.99 S&H $298 plus $49 S&H 30-day trial for $14.99 plus $19.99 S&H Lead generation Two payments of $39.95 plus $9.95 S&H $19.99 plus $6.99 S&H Three payments of $39.95 plus $19.95 S&H Three payments of $89.95 plus $14.95 S&H Three payments of $39.95 plus $14.95 S&H © Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for December 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information. 18 electronicRETAILER | February 2012 http://www.IMSTVOnline.com http://www.IMSTVOnline.com http://www.electronicretailermag.com

Table of Contents for the Digital Edition of Electronic Retailer - February 2012

Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
DR Disruption
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Member Spotlight
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Advertiser Index
Rick Petry - MINI Me

Electronic Retailer - February 2012