Electronic Retailer - February 2012 - (Page 20)

JORDAN WHITNEY’S TOP CATEGORIES JORDAN WHITNEY’S TOP INFOMERCIAL CATEGORIES FOR DECEMBER 2011 FITNESS RANK 1 2 3 4 5 SHOW NAME Insanity The Firm Express Total Gym P90X Zumba PRODUCT Exercise program Fitness program Home gym Fitness DVDs Fitness DVDs PRICE $119.85 $89.85 $49.95 trial $119.85 $89.85 DISTRIBUTOR Beachbody Gaiam Americas Total Gym Fitness Beachbody Zumba Fitness SELF-HELP RANK 1 2 3 4 5 SHOW NAME Free Money Humana Medicare Brainetics Total Transformation Life Lock PRODUCT Book Medicare Advantage plan Math/memory training Parenting program Identity theft protection PRICE $29.95 Lead generation $14.95 trial Lead generation Lead generation DISTRIBUTOR QSN Direct Humana Launch Pad Legacy Parenting Life Lock BEAUTY RANK 1 2 3 4 5 SHOW NAME Lifestyle Lift Wen Genie Bra Meaningful Beauty Tria Laser PRODUCT Face lift procedure Hair care products Seamless bra Skincare Hair removal device PRICE Lead generation $29.95 $59.99 $39.95 $445 DISTRIBUTOR Lifestyle Lift Guthy-Renker Tristar Products Guthy-Renker Tria Beauty Source: The Jordan Whitney “Greensheet,” published by Jordan Whitney Inc., Tustin, Calif. For information about the “Greensheet,” Jordan Whitney’s consulting, tape library or category specific research reports, contact Clare Kogler at Jordan Whitney Inc. Voice: (714) 832-3353; fax: (714) 832-4422; email: greensheet@cox.net or visit our website: jwgreensheet.com. ©Jordan Whitney Inc. 2012 20 electronicRETAILER | February 2012 http://www.jwgreensheet.com http://www.electronicretailermag.com

Table of Contents for the Digital Edition of Electronic Retailer - February 2012

Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
DR Disruption
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Member Spotlight
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Advertiser Index
Classifieds
Rick Petry - MINI Me

Electronic Retailer - February 2012

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