Electronic Retailer - February 2012 - (Page 32)
Bienvenido a Miami!
BY SARAH SAIN 32
The Great Ideas Summit 2012 returns to Florida, where ERA members and direct-to-consumer industry leaders will gather for education, networking and fun in the sun.
new contacts beginning Monday at the Meet & Greet Lounge. The idea for the lounge originated at last year’s Great Ideas Summit and was a huge success at D2C in September. Other networking events and receptions, including free networking breakfasts and lunches, as well as the Business Club and Expo Zone, located right on the Show Floor, will follow throughout the show.
You could call it a homecoming. After two extraordinary years in the heart of New Orleans, The Great Ideas Summit 2012 returns to Miami this February for three days of education, networking and fun in the Florida sun. Nearly 800 attendees and 25 exhibitors will gather February 27-29 at the Fontainebleau, one of the most historically and architecturally significant hotels on Miami Beach. The theme of this year’s show is “Great Ideas at C-Level,” which ERA President and CEO Julie Coons says brings together the industry’s most respected thought leaders and key decision-makers all in one place. “Miami will serve as the ideal setting for The Great Ideas Summit 2012. This is the place where ERA members and other industry professionals, for many years, have enjoyed visiting, and we plan to make this year’s mid-winter event a memorable one,” Coons says. Attendees will have the opportunity to conduct meetings and network with
Education sessions will take place throughout the day Tuesday and Wednesday at The Great Ideas Summit. ERA again employed a crowd-sourcing initiative in which the entire membership voted for the final 12 sessions that will be featured at the show. Topics will cover a variety of direct-to-consumer topics and offer audience members a number of valuable best practices. This year’s education program will include Panel Discussions (one-hour sessions) and Lightning Sessions (12-minute presentations).
The Great Ideas Summit 2012
The Elec tronic Retailing Association will host The Great Ideas Summit 2012 February 27-29 at the Fontainebleau Miami Beach. For more information and to register for the show, visit www.ERAGreatIdeas.org. Sign up before February 24 to take advantage of discounted rates.
Sessions include: • 10 Profound Marketing Secrets That Produce Big Profits • Which Came First – Retail or DRTV in Seeking the Golden Egg? • The Real Men and Women of Madison Avenue • The Road to Retail – A Superhighway with Many Exits! Lightning Sessions are as follows: • Apparel – The HOT Category for DRTV • Positive Reputation = Revenue: Increasing Your Online Market Share • For the Hispanic Vote, the Campaign is On! • Deal of the Day Sites: A Game Changer • T he Mu lt icha n nel Ma rke t i ng Advantage
electronicRETAILER | February 2012
Table of Contents for the Digital Edition of Electronic Retailer - February 2012
Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Rick Petry - MINI Me
Electronic Retailer - February 2012