Electronic Retailer - February 2012 - (Page 52)
The following companies are members of the Electronic Retailing Association and have been chosen to be spotlighted this month. Read on to better understand the different types of companies that comprise this vibrant, fast-paced, growing industry. Who:
What: The infomercial business is getting tougher every day. And while it’s great to get a successful infomercial up and running, not making the most of that success is an absolute shame. That’s why some of the top infomercial makers in the world have turned to Vintage Marketing. We find ways to improve the effectiveness of your efforts. We do it based on years of experience in direct marketing. We do it through proprietary systems for making the most of every response. And we do it through some old fashioned digging and hard work. The process varies client by client, but the bull’s eye is always a sizable boost to your bottom line. As an international, award-winning direct marketing professional, Eileen Fraser has created direct marketing programs during the last 29 years for brands that include Chevrolet, Princess Cruises and Mattel. For the past 10 years, she has focused exclusively on helping infomercial and short-form marketers maximize sales and improve profits. Where: Santa Monica, Calif. Web: www.vintage-marketing.com Why ERA: “ERA helps all my clients. In considering what to give that special client, what better way to show my sincere thanks than joining ERA myself!” – Eileen Fraser, President and CEO
What: Euro RSCG Edge is the world’s largest vertically integrated direct response agency. Edge is an innovator in every aspect of DR success: creative strategy and execution, channel agnostic customer touchpoint mapping, offer creation as well as online/offline media planning, buying and optimization. Clients include both Fortune 500 enterprises and entrepreneurs who are bringing their first products to market. Edge delivers success to clients and their business models based on its philosophy to “Build the business, build the brand, in that order,” and its maniacal focus on metrics and results. Where: San Diego, Calif. (headquarters); Boston, Mass.; Los Angeles, Calif.; Portland, Ore.; London, England Web: www.eurorscgedge.com Why ERA: “Edge has consistently garnered significant benefits from our ERA participation and membership. The caliber of talent and access to expertise provided by ERA are unmatched and the annual conferences are a major driver of innovation within the industry and our agency.” – Steve Netzley, CEO
What: Swipe provides payment processing Check 21 and ACH solutions for e-commerce, MOTO and retail business. Swipe offers more than 30 domestic and international banking choices. Rapid Response is Swipe’s award-winning five-person support team providing 24/7 service. Each team member has between five and 20 years of direct response and e-commerce experience. Rapid Response is knowledgeable, accessible, responds quickly and shows great to detail. We also help customers during evenings and weekends with issues within our control and capabilities. Swipe is fully integrated with DR and e-commerce’s leading media buyers, call centers, fulfillment houses and CRMs, as well as other payment processors and banks. Behind Swipe’s customers is a management team with more than 75 years of experience in banking and payment processing. Swipe can facilitate high-volume processing offering detailed reporting, multiple gateway solutions, stable banking partners, chargeback management and account updater for high processing volume capability. Curtis Kleinman is a 27-year banking veteran with a service-oriented mentality. Curtis
electronicRETAILER | February 2012
Table of Contents for the Digital Edition of Electronic Retailer - February 2012
Calendar of Events - Upcoming Industry Events February through May
Your Association, Your Bottom Line
Industry Reports - Connect, Collaborate and Discover with MyERA
FTC Forum - Where the FTC Says Facebook Went Wrong
eMarketer Research - Who is the U.S. Hispanic Market?
IMS Retail Rankings - The Top 25 Shows and Spots
Jordan Whitney’s Top Categories - The Top 5 Shows and Spots and the Top 3 Categories
Lockard & Wechsler’s Clearance & Price Index - Index for 30, 60 and 120 Seconds
Ask the Expert - Who Says Kids’ Products Don’t Sell on DRTV?
From the Executive’s Desk - Create the Complete Package
Bienvenido a Miami!
Interactive TV: Just a Click Away
What Your Consumer Says About You Matters
Guest Viewpoint - For Hispanic Vote, the Campaign is On
Guest Viewpoint - Own Your Own Online Media
DRTV - Supporting Retail: Is This the Answer?
Fulfillment - Are You Delivering a Great Customer Experience?
Teleservices - Stop Losing Thousands of Leads
Advertiser Spotlight - Highlighting This Month’s Advertisers
Bulletin Board - DG and Discovery Launch Digital Distribution System
Rick Petry - MINI Me
Electronic Retailer - February 2012