Electronic Retailer - March 2012 - 16

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR JANUARY 2012

LONG-FORM PRODUCTS SOLD ON TV
Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Brazil Butt Lift NuWave Oven P90X Zumba My Pillow Meaningful Beauty Food Lovers Fat Loss System Total Gym Insanity Hoover Max Extract 10 Minute Trainer Sensa Nopalea Shark Navigator Lift Away Wen Shark Steam Pocket MagicJack Living Pure Heater Tummy Tuck Ninja 1100 Oreck Air CarMD Golden Age of Country Tria Laser Singers and Songwriters Marketing Company Beachbody Hearthware Beachbody Zumba Fitness LifeBrands Guthy-Renker Provida Life Sciences Total Gym Fitness Beachbody Techtronic Floor Care Technology Beachbody Sensa Products TriVita Euro-Pro Guthy-Renker Euro-Pro MagicJack TV Goods Savvier Euro-Pro Oreck Direct CarMD Time Life Music Tria Beauty Time Life Music Category Health & Fitness Kitchen Health & Fitness Health & Fitness Household Beauty Health & Fitness Health & Fitness Health & Fitness Household Health & Fitness Health & Fitness Health & Fitness Household Beauty Household Computers & Electronics Household Health & Fitness Kitchen Household Automotive Entertainment, Travel & Leisure Beauty Entertainment, Travel & Leisure Price Three payments of $19.95 plus $12.95 S&H Three payments of $39.99 plus $29.95 S&H Three payments of $39.95 plus $19.95 S&H Three payments of $29.95 plus $15.95 S&H 60-day risk free offer $39.95 plus $5.99 S&H Six payments of $19.99 plus $19.99 S&H 30-day trial for $49.95 Three payments of $39.95 plus $24.95 S&H Five payments of $52.99 with free S&H Two payments of $39.95 plus $9.95 S&H 30-day trial for $9.95 with free S&H Free bottle, just pay $9.95 S&H Four payments of $49.95 plus $45.90 S&H $29.95 plus $5.99 S&H Four payments of $39.95 plus S&H 30-day free trial 60-day risk free trial Two payments of $19.99 plus 9.23 S&H Four payments of $39.95 with free S&H Risk-free 30-day trial Three payments of $39.95 plus $14.95 S&H Four payments of $29.99 plus $12.99 S&H Lead generation Five payments of $29.99 with free S&H

© Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for January 2012. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

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electronicRETAILER | March 2012



Electronic Retailer - March 2012

Table of Contents for the Digital Edition of Electronic Retailer - March 2012

Chasing Shadows in Mobile Retail
Calendar of Events
Industry Reports
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Cover Story CarMD Makes a DR Diagnosis
Selling in a Fragmented World
Case Study DR Marketing North of the Border
Advertiser Index
Bulletin Board
Classifieds
Electronic Retailer - March 2012 - Calendar of Events
Electronic Retailer - March 2012 - cover2
Electronic Retailer - March 2012 - 3
Electronic Retailer - March 2012 - 4
Electronic Retailer - March 2012 - 5
Electronic Retailer - March 2012 - 6
Electronic Retailer - March 2012 - 7
Electronic Retailer - March 2012 - 8
Electronic Retailer - March 2012 - Industry Reports
Electronic Retailer - March 2012 - 10
Electronic Retailer - March 2012 - 11
Electronic Retailer - March 2012 - 12
Electronic Retailer - March 2012 - 13
Electronic Retailer - March 2012 - eMarketer Research
Electronic Retailer - March 2012 - 15
Electronic Retailer - March 2012 - IMS Retail Rankings
Electronic Retailer - March 2012 - 17
Electronic Retailer - March 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - March 2012 - 19
Electronic Retailer - March 2012 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - March 2012 - 21
Electronic Retailer - March 2012 - 22
Electronic Retailer - March 2012 - 23
Electronic Retailer - March 2012 - Cover Story CarMD Makes a DR Diagnosis
Electronic Retailer - March 2012 - 25
Electronic Retailer - March 2012 - 26
Electronic Retailer - March 2012 - 27
Electronic Retailer - March 2012 - Selling in a Fragmented World
Electronic Retailer - March 2012 - 29
Electronic Retailer - March 2012 - 30
Electronic Retailer - March 2012 - 31
Electronic Retailer - March 2012 - 32
Electronic Retailer - March 2012 - 33
Electronic Retailer - March 2012 - Case Study DR Marketing North of the Border
Electronic Retailer - March 2012 - 35
Electronic Retailer - March 2012 - 36
Electronic Retailer - March 2012 - 37
Electronic Retailer - March 2012 - 38
Electronic Retailer - March 2012 - 39
Electronic Retailer - March 2012 - 40
Electronic Retailer - March 2012 - 41
Electronic Retailer - March 2012 - 42
Electronic Retailer - March 2012 - Bulletin Board
Electronic Retailer - March 2012 - Classifieds
Electronic Retailer - March 2012 - 45
Electronic Retailer - March 2012 - 46
Electronic Retailer - March 2012 - cover3
Electronic Retailer - March 2012 - cover4
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