Electronic Retailer - April 2011 - (Page 22)

EMARKETER RESEARCH Social Network Usage 2011 According to eMarketer, the number of overall social network users is growing more slowly, creating an audience that is more sophisticated about the people and brands with which they’re interacting. The youth market continues to dominate social media, with younger people using them just as often as e-mail. Mobile continues to grow, where 21 percent of mobile phone users will use mobile social networks in 2011. U.S. Social Network Users and Penetration 2009-2013 (millions and % of internet users) 164.2 157.8 147.8 134.6 113.0 66.0% 67.0% 60.1% 52.3% 63.7% 2009 © Saniphoto | Dreamstime.com 2010 2011 % of internet users 2012 2013 Social Network users Internet users who use social networks via any device at least once a month. In 2011, 63.7 percent of U.S. internet users will use social networks. Source: eMarketer U.S. Social Network User Penetration by Age (% of internet users in each group) Age 0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+ © Lvnel | Dreamstime.com 2009 12% 75% 83% 70% 52% 42% 35% 20% 52% 2010 14% 78% 88% 77% 65% 53% 48% 28% 60% 2011 15% 81% 90% 82% 72% 58% 52% 31% 64% 2012 16% 84% 92% 84% 75% 63% 55% 34% 66% 2013 17% 85% 93% 85% 77% 65% 57% 36% 67% Total Internet users who use social networks via any device at least once a month. In 2011, 81 percent of teens and 90 percent of young adults will use social networks. Source: eMarketer 22 electronicRETAILER | April 2011 http://www.Dreamstime.com http://www.Dreamstime.com

Table of Contents for the Digital Edition of Electronic Retailer - April 2011

Electronic Retailer - April 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
ERA Government Affairs Fly-In Preview
The Electronic HomeShopping Preview
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story: Staying Ahead of the Curve
Guest Viewpoint
Why is it Tougher to Make DRTV Pay?
Legal
Advertising
Payment Processing
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - April 2011

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