Vol. 8, No. 4 | April 2011 CONTENTS 34 For Inter/Media Group President and CEO Robert Yallen, media fragmentation is opportunity. tableof FEATURES 18 ERA Government Affairs Fly-In Preview Meet with key lawmakers, network and demonstrate the power of the DR industry 20 BRIAN DAVIS The Electronic HomeShopping Preview The winning formula for your international growth, this June in Stockholm 34 Cover Story DEPARTMENTS 7 Calendar of Events Upcoming industry events April through June Industry Reports Views from The Great Ideas Summit; how ERA members can aid Japan Advertiser Spotlight Highlighting this month’s advertisers Bulletin Board Kim Goldsmith-N’Diaye Named Senior Vice President, Relationship Director for TPG Advertiser Index Classifieds RESEARCH 22 eMarketer Research Social network usage 2011 IMS Retail Rankings The Top 25 shows and spots Jordan Whitney’s Top Categories The top five shows and spots and the top three categories Lockard & Wechsler’s Clearance & Price Index Index for 30, 60 and 120 seconds Staying Ahead of the Curve Inter/Media Group President and CEO Robert Yallen on keeping up with a shifting media landscape and building a sound retail strategy By Vitisia Paynich 24 10 28 44 Why is it Tougher to Make DRTV Pay? For DRTV media buyers, “complexity” doesn’t even begin to describe the changing television landscape By Jack Gordon 57 59 30 59 60 4 electronicRETAILER | April 2011