Electronic Retailer - April 2012 - (Page cover1)
The Cleanup Hitter of DRTV
Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code?
The Power of Online Video
Table of Contents for the Digital Edition of Electronic Retailer - April 2012
Calendar of Events Upcoming Industry Events April through July
Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012
eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories
Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret?
Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain
The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow
Advertiser Spotlight Highlighting This Month’s Advertisers
Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters
Electronic Retailer - April 2012