Table of Contents for the Digital Edition of Electronic Retailer - April 2012 Calendar of Events Upcoming Industry Events April through July Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012 eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape IMS Retail Rankings The Top 25 Shows and Spots Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret? Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow Advertiser Spotlight Highlighting This Month’s Advertisers Bulletin Board Inter/Media Group of Companies to Unveil New Headquarters Advertiser Index Classifieds Electronic Retailer - April 2012 Electronic Retailer - April 2012 - (Page cover1) Electronic Retailer - April 2012 - (Page cover2) Electronic Retailer - April 2012 - (Page 3) Electronic Retailer - April 2012 - (Page 4) Electronic Retailer - April 2012 - (Page 5) Electronic Retailer - April 2012 - (Page 6) Electronic Retailer - April 2012 - Calendar of Events Upcoming Industry Events April through July (Page 7) Electronic Retailer - April 2012 - Calendar of Events Upcoming Industry Events April through July (Page 8) Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012 (Page 9) Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012 (Page 10) Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012 (Page 11) Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012 (Page 12) Electronic Retailer - April 2012 - Industry Reports Attendance Hits Record High for The Great Ideas Summit 2012 (Page 13) Electronic Retailer - April 2012 - eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape (Page 14) Electronic Retailer - April 2012 - eMarketer Research Asia-Pacific Mobile: Redefining the Digital Landscape (Page 15) Electronic Retailer - April 2012 - IMS Retail Rankings The Top 25 Shows and Spots (Page 16) Electronic Retailer - April 2012 - IMS Retail Rankings The Top 25 Shows and Spots (Page 17) Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories (Page 18) Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories (Page 19) Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories (Page 20) Electronic Retailer - April 2012 - Jordan Whitney’s Top Categories The Top 5 Shows and Spots and the Top 3 Categories (Page 21) Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret? (Page 22) Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret? (Page 23) Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret? (Page 24) Electronic Retailer - April 2012 - Cover Story The Cleanup Hitter of DRTV Hampton Direct’s Steve Heroux is batting .600 in a medium where .200 would be considered outstanding. What’s his secret? (Page 25) Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain (Page 26) Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain (Page 27) Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain (Page 28) Electronic Retailer - April 2012 - Is 2012 the Year of the QR Code? The funny-looking square barcodes have proven a valuable but rarely used tool in direct-to-consumer advertising. The problem lies in teaching marketers how to use them to their full potential. By Sarah Sain (Page 29) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 30) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 31) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 32) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 33) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 34) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 35) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 36) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 37) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 38) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 39) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 40) Electronic Retailer - April 2012 - The Power of Online Video Today, video doesn’t just refer to the infomercial or spot created for television. Instead, marketers say video created for the Web is a must-have for all DR campaigns. By Jacqueline Renfrow (Page 41) Electronic Retailer - April 2012 - Advertiser Spotlight Highlighting This Month’s Advertisers (Page 42) Electronic Retailer - April 2012 - Advertiser Index (Page 43) Electronic Retailer - April 2012 - Classifieds (Page 44) Electronic Retailer - April 2012 - Classifieds (Page 45) Electronic Retailer - April 2012 - Classifieds (Page 46) Electronic Retailer - April 2012 - Classifieds (Page cover3) Electronic Retailer - April 2012 - Classifieds (Page cover4) http://www.nxtbook.com/nxtbooks/naylor/ERAM1012 http://www.nxtbook.com/nxtbooks/naylor/ERAM0912 http://www.nxtbook.com/nxtbooks/naylor/ERAM0812 http://www.nxtbook.com/nxtbooks/naylor/ERAM0712 http://www.nxtbook.com/nxtbooks/naylor/ERAM0612 http://www.nxtbook.com/nxtbooks/naylor/ERAM0512 http://www.nxtbook.com/nxtbooks/naylor/ERAM0412 http://www.nxtbook.com/nxtbooks/naylor/ERAQ2412 http://www.nxtbook.com/nxtbooks/naylor/ERAM0312 http://www.nxtbook.com/nxtbooks/naylor/ERAM0212 http://www.nxtbook.com/nxtbooks/naylor/ERAQ2212 http://www.nxtbook.com/nxtbooks/naylor/ERAM0112 http://www.nxtbook.com/nxtbooks/naylor/ERAM1211 http://www.nxtbook.com/nxtbooks/naylor/ERAM1111 http://www.nxtbook.com/nxtbooks/naylor/ERAM1011 http://www.nxtbook.com/nxtbooks/naylor/ERAM0911 http://www.nxtbook.com/nxtbooks/naylor/ERAM0811 http://www.nxtbook.com/nxtbooks/naylor/ERAM0711 http://www.nxtbook.com/nxtbooks/naylor/ERAM0611 http://www.nxtbook.com/nxtbooks/naylor/ERAM0511 http://www.nxtbook.com/nxtbooks/naylor/ERAM0411 http://www.nxtbookMEDIA.com
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