Electronic Retailer - May 2011 - 7

CALENDAR
MAY 2011 | VOLUME 8 • NUMBER 5
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Executive Vice President: Gina Mullins-Cohen Vice President, Government Affairs: Bill McClellan Vice President, Membership: Robin Greenspan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Layout and Design: Calvin Harding Photography: Brian Davis Marketing: Kaydee Currie Ad Creation: Elaine Connell Contributing Editor: Thea Galenes Contributing Writers: Denira Borrero, Vitisia Paynich Contributing Columnists: Neil Gordon, Peter Koeppel, Marcelino Miyares, Jr., Clyde Mount, Rick Petry, Scott Richards, Greg Sater Editorial Submissions Send press releases and other data to elaine@naylor.com ADVERTISING Publisher | Richard Fischer rfischer@naylor.com | (415) 729-9258 ERA Executive Vice President/Publisher | Gina Mullins-Cohen gcohen@retailing.org | (949) 489-5501 Director, National Accounts | Melissa Zawada melissaz@naylor.com | (352) 333-3407 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 John O’Neil joneil@naylor.com | (770) 810-6959 Scott Pauquette spauquette@naylor.com | (352) 333-3446 Jamie Williams jwilliams@naylor.com | (352) 333-3393 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Mal Karlin, Karlin + Pimsler Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Kathi Moore, Engagem3nt Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published May 2011/ERA-M0511/5948

MAY-JULY 2011 INDUSTRY EVENTS

May 24-25

ERA Government Affairs Fly-In May 24-25, 2011 Washington, D.C. For more information, visit http://retailing.org/event/eragovernment-affairs-fly Luxury Interactive London May 24-25, 2011 Millennium Hotel London Mayfair London, UK For more information, visit www.luxury-global.com ERA Networking Reception: Toronto May 26, 2011 Panorama Lounge Toronto, Canada For more information, visit www.retailing.org/ event/era-networking-reception-toronto 12th Annual Call Center Week June 13-17, 2011 Planet Hollywood Resort & Casino Las Vegas, NV For more information, visit www.callcenterweek.com INPEX-The Invention Show June 15-17, 2011 Monroeville Convention Center Pittsburgh, PA For more information, visit www.inpex.com eTail Europe June 20-22, 2011 The Park Plaza Victoria – London London, UK For more information, visit www.etaileurope.com The Electronic HomeShopping Conference 2011 Presented by ERA Europe June 26-28, 2011 Grand Hotel Stockholm Stockholm, Sweden For more information, visit www.e-homeshopping.org Direct Marketing Association of Washington 6th Annual Bridge to Integrated Marketing Conference July 20-22, 2011 Gaylord National Harbor National Harbor, MD For more information, visit www.dmaw.org/ events/bridge-conference/ OMS 2011 International Tour – Chicago July 25-27, 2011 Chicago Marriott Downtown Chicago, IL For more information visit www.onlinemarketingsummit.com/2011-chicago

May 24-25

May 26

June 13-17

June 15-17

June 20-22

June 26-28

July 20-22

July 25-27

Please send your upcoming industry event listings to Sarah Sain, ssain@naylor.com. Note: Dates and locations are subject to change.

May 2011 | electronicRETAILER

7



Electronic Retailer - May 2011

Table of Contents for the Digital Edition of Electronic Retailer - May 2011

Electronic Retailer - May 2011
Contents
Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Legislative Primer for the ERA 2011 Government Affairs Fly-In
Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
The Motive Behind Motivational
Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Penetrating the U.S. Hispanic Market
Guest Viewpoint: A New “Perspectiva”
DRTV
Teleservices
Legal
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classified Directory
Electronic Retailer - May 2011 - Electronic Retailer - May 2011
Electronic Retailer - May 2011 - Cover2
Electronic Retailer - May 2011 - 3
Electronic Retailer - May 2011 - Contents
Electronic Retailer - May 2011 - 5
Electronic Retailer - May 2011 - 6
Electronic Retailer - May 2011 - Calendar of Events
Electronic Retailer - May 2011 - Your Association, Your Bottom Line
Electronic Retailer - May 2011 - 9
Electronic Retailer - May 2011 - Industry Reports
Electronic Retailer - May 2011 - 11
Electronic Retailer - May 2011 - 12
Electronic Retailer - May 2011 - 13
Electronic Retailer - May 2011 - FTC Forum
Electronic Retailer - May 2011 - 15
Electronic Retailer - May 2011 - eMarketer Research
Electronic Retailer - May 2011 - 17
Electronic Retailer - May 2011 - 18
Electronic Retailer - May 2011 - 19
Electronic Retailer - May 2011 - IMS Retail Rankings
Electronic Retailer - May 2011 - 21
Electronic Retailer - May 2011 - 22
Electronic Retailer - May 2011 - 23
Electronic Retailer - May 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - May 2011 - 25
Electronic Retailer - May 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - May 2011 - 27
Electronic Retailer - May 2011 - Legislative Primer for the ERA 2011 Government Affairs Fly-In
Electronic Retailer - May 2011 - 29
Electronic Retailer - May 2011 - 30
Electronic Retailer - May 2011 - 31
Electronic Retailer - May 2011 - Guest Viewpoint: Government, Industry and the People... Working Tirelessly Together – to Shoot Themselves in the Foot!
Electronic Retailer - May 2011 - 33
Electronic Retailer - May 2011 - The Motive Behind Motivational
Electronic Retailer - May 2011 - 35
Electronic Retailer - May 2011 - 36
Electronic Retailer - May 2011 - 37
Electronic Retailer - May 2011 - 38
Electronic Retailer - May 2011 - 39
Electronic Retailer - May 2011 - 40
Electronic Retailer - May 2011 - 41
Electronic Retailer - May 2011 - Guest Viewpoint: Protecting Your Brand – Logistics Behind the Buy Button
Electronic Retailer - May 2011 - 43
Electronic Retailer - May 2011 - Penetrating the U.S. Hispanic Market
Electronic Retailer - May 2011 - 45
Electronic Retailer - May 2011 - 46
Electronic Retailer - May 2011 - 47
Electronic Retailer - May 2011 - 48
Electronic Retailer - May 2011 - 49
Electronic Retailer - May 2011 - 50
Electronic Retailer - May 2011 - 51
Electronic Retailer - May 2011 - Guest Viewpoint: A New “Perspectiva”
Electronic Retailer - May 2011 - 53
Electronic Retailer - May 2011 - DRTV
Electronic Retailer - May 2011 - 55
Electronic Retailer - May 2011 - Teleservices
Electronic Retailer - May 2011 - 57
Electronic Retailer - May 2011 - Legal
Electronic Retailer - May 2011 - 59
Electronic Retailer - May 2011 - Member Spotlight
Electronic Retailer - May 2011 - 61
Electronic Retailer - May 2011 - Bulletin Board
Electronic Retailer - May 2011 - Advertiser Index
Electronic Retailer - May 2011 - Classified Directory
Electronic Retailer - May 2011 - 65
Electronic Retailer - May 2011 - 66
Electronic Retailer - May 2011 - Cover3
Electronic Retailer - May 2011 - Cover4
https://www.nxtbookmedia.com