Electronic Retailer - June 2011 - 56

MEMBER SPOTLIGHT

BY ROBIN GREENSPAN

The following companies have joined the Electronic Retailing Association and discovered the value of ERA membership. Read on to better understand the vast assortment of companies that help comprise this vibrant, fast-paced and growing industry.

ERA, it would be difficult to get the contacts needed to help grow our business,” says Joe Szabo, co-founder and CEO, who adds: “It is also a great resource to keep up with new products, ideas and trends, as well as invaluable at keeping us up to date with government issues that may impact our business and the industry as a whole.”

Who: Who:

What: Frankfurt Kurnit Klein & Selz celebrates more than 30 years as a leading advertising, media and entertainment law firm. We represent many of the world’s foremost advertising and marketing services agencies and corporate brands, as well as leading publishers, producers, directors, distributors, actors, celebrities, writers, financiers and charitable organizations. We also represent corporate and individual clients in complex business transactions and commercial disputes and provide securities fraud, white collar defense, employment, ethics, tax, trusts and estates, insurance, real estate, and angel, seed and venture financing services. Where: New York, N.Y. Web: www.fkks.com Why ERA: “ERA is a powerful group with effective outreach, thought leadership, legislative advocacy and a great membership. We are proud to support ERA and to provide service to the organization and its members whenever we can.” – Michael Schiffer, associate, Frankfurt Kurnit Klein & Selz, PC

What: Allstate Roadside Services is a leading provider of roadside assistance and other valued services to more than 22 million customers in the United States and Canada. Leveraging 50 years of roadside expertise, Allstate Roadside Services offers highly tailored solutions for a wide array of partners, including auto manufacturers, wireless providers, fleet vehicle services and affinity programs. Where: South Barrington, Ill. Web: www.allstateroadsideservices.com Why ERA: “The Electronic Retailers Association keeps us connected to the resources and expertise our business needs to be successful with our direct marketing efforts in this space. Maintaining a competitive advantage is key for growth, and the ERA is a valuable contributor to helping Allstate Roadside Services achieve just that.” – Anthony M. Royer, President, Allstate Roadside Services

Who:

uSellWeShip
What: uSellWeShip is a third-party logistics provider (3PL) specializing in fulfillment services for the direct response industry. Having overseen logistics at three direct response companies that utilized 3PL services, the founder of uSellWeShip knows what is expected from the client’s perspective. Having grown with start-up DR companies, we understand what its like to be just starting out and the attention necessary to guide in logistics development. We realize you may not be shipping 10,000 orders your first day. We are not afraid to take on the “little guy” as a new client and know how to make you feel like you are one of the big players. Where: Los Angeles, Calif. Web: www.usellweship.com Why ERA: “ERA gives us the portal we need to interact with the decision makers in the direct response industry. Without 56
electronicRETAILER | June 2011

What: MediaWhiz is an online performance marketing agency that helps clients acquire customers more profitably utilizing programs of continuous improvement via affiliate marketing, search marketing, social marketing, display advertising, email marketing and data acquisition. We don’t settle for good results. We strive to deliver great results, more customers and higher profits for our clients. Where: New York, N.Y. Web: www.mediawhiz.com Why ERA: MediaWhiz decided to join the ERA with the hopes to get more entrenched in the DRTV space. We believe we can benefit these marketers by utilizing our online programs of continuous improvement across our affiliate, email, search and display media channels. Being able to take part in the various

Electronic Retailer - June 2011

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