Electronic Retailer - June 2012 - (Page 14)

EMARKETER RESEARCH U.S. Retail E-Commerce Forecast: Entering the Age of Omnichannel Retailing The advantages of online shopping – lower prices, greater convenience, broader selection and richer product information – are driving consumers to shift more of their purchases from physical stores to retail websites. As a result, U.S. retail e-commerce sales (excluding travel) will reach $224.2 billion in 2012 on 15.4 percent annual growth, a rate several times faster than sales are rising at brick-and-mortar stores. Today, online shopping and buying are mainstream activities, with 70 percent of all internet users ages 14 and above having made at least one online purchase in 2011. But as they’ve grown accustomed to e-commerce, online shoppers have become more demanding. They expect retailers to offer a seamless shopping experience across online, brick-and-mortar and mobile channels. They want, among other activities, to return online purchases to physical stores, access product information via their smartphones while shopping in those stores and go online to check store inventory. Creating such a seamless cross-channel shopping experience is a challenge for retailers. U.S. Retail E-Commerce Sales, 2010-2016 (billions and % change) $361.9 $325.2 $289.8 $256.0 $224.2 $194.3 $167.3 15.2% 16.1% 15.4% 14.2% 13.2% 12.2% 11.3% Note: eMarketer benchmarks its retail e-commerce sales figures against U.S. Department of Commerce data, for which the last full year measured was 2011; excludes travel and event tickets Source: eMarketer, March 2012 2010 2011 2012 2013 2014 2015 2016 Retail ecommerce sales % change U.S. Total Retail Sales Growth vs. Retail E-Commerce Sales Growth, 2006-2011 (% change) 23.8% 20.2% 15.2% 16.1% 5.2% 0 3.3% 3.0% 2.1% 4.4% 5.5% 0.2% 2006 2007 2008 Total retail -3.5% 2009 2010 2011 Retail ecommerce Note: excludes auto dealers, gas stations, fuel dealers, travel and event tickets Source: U.S. Department of Commerce, February 2012; eMarketer calculations, March 2012 14 electronicRETAILER | June 2012 http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - June 2012

Calendar of Events
Your Association,Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
Ask the Expert
From the Executive's Desk
Thinking Outside the Box
DRTV's New Best Practices
It's Time to Think Differently About Payment Processing
Guest Viewpoint
Guest Viewpoint
DRTV
U.S. Hispanic
Member Spotlight
Advertiser Spotlight
Advertiser Index
Bulletin Board
Classifieds
Rick Petry

Electronic Retailer - June 2012

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