Electronic Retailer - June 2012 - (Page 34)

It’s Time to Think Differently about Payment Processing Consumers are after more targeted and more relevant interactions with the brands they do business with, and with payments intelligence, your company can offer them just what they want. y 34 BY SAYID SHABEER leaving many companies to wonder what it truly takes to begin leveraging data streams in day-to-day business operations. We want to help you on your way to singing the data song – in tune, of course – so let’s look at ways you can begin to use the data you are gathering from the payments you process. You’ve been hearing the data song for months now – and it goes something like this: Consumers are after targeted and relevant interactions with the brands they choose to do business with. So, you should be looking for ways to utilize the data you have to improve the overall customer experience. Still, no one has stopped to share the tune, Realizing Payments Intelligence There is no stronger expression of a consumer’s behavior than his or her payment. Realizing payments intelligence requires looking at each payment as an actual customer experience, not just as a monetary transaction. But, what exactly is payments intelligence? electronicRETAILER | June 2012 http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - June 2012

Calendar of Events
Your Association,Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
Ask the Expert
From the Executive's Desk
Thinking Outside the Box
DRTV's New Best Practices
It's Time to Think Differently About Payment Processing
Guest Viewpoint
Guest Viewpoint
DRTV
U.S. Hispanic
Member Spotlight
Advertiser Spotlight
Advertiser Index
Bulletin Board
Classifieds
Rick Petry

Electronic Retailer - June 2012

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