Electronic Retailer - June 2012 - (Page 48)

MEMBER SPOTLIGHT MEMBER SPOTLIGHT The following companies are members of the Electronic Retailing Association and have been chosen to be spotlighted this month. Read on to better understand the different types of companies that comprise this vibrant, fast-paced, growing industry.  Where: Phoenix, Ariz., nationwide and serving select international locations.  Web: www.deangraziosi.com Why ERA: “I’ve been on television offering products to help people create a bigger future for themselves since 1998. My focus has always been to be transparent in what I do, never sell hyped-up products or services and give people truly effective resources and tools to change their lives. I’ve watched over the years as other direct response marketers, who were really nothing more than pitchmen, made millions promising people the world but delivering worthless junk. Every one of them faded away. I refuse to operate without integrity. I am all about under-promising and over-delivering and, wow, what do you know ... when the customers results are my No. 1 priority over everything else, business grows. I joined ERA because I want to continue raising the “integrity and effectiveness” bar for direct response marketers. Ultimately, when a global network of business people come together to ensure consumers of who they can trust, everybody wins.” – Dean Graziosi Who: What: TARGUSinfo is the trusted real-time information services and analytics company. We deliver a broad suite of complementary consumer information solutions, including real-time analytics, scoring and verification to our directresponse, call center and agency clients. Using these solutions, our clients gain a better understanding of their customers and prospects in real-time to help maximize their marketing efforts, remarket to non-converting leads, and increase response and conversion rates online, on the phone or at the point of sale. TARGUSinfo is a division of Neustar, Inc. Where: McLean, Va. Web: www.targusinfo.com Why ERA: “ERA is a highly inclusive organization. There’s no better forum for us to interact and exchange ideas with leaders in the direct response industry. We look forward to sharing how our expertise – analytics and information services – can make a meaningful business impact for ERA members and on this industry overall.” – Dorean Kass Who: Who: What: Dean Enterprises was formed in 2003 as the production company for the television shows featuring Dean Graziosi. The company also produces shows for select clients based on the quality of products and/or services offered. Dean Enterprises is the producer of real estate investing materials and other high-quality products and education served through TV, live events and online advertising. Our products are backed by a great reputation and high client success rates, setting us apart from the competition. What: Dependable brands depend on EPI. With more than 50 years of success behind us, EPI Marketing Services is an established and respected business partner to some of the best known brands in the world. EPI provides fulfillment services for direct response, e-commerce and catalog, d2c, retail, b2b and consumer promotion fulfillment (premium, rebate, sweepstakes). EPI also handles customer service, kitting and assembly, continuity programs, campaign reporting and analytics, sampling programs, contract packaging, commercial printing, digital print on demand (with variable and versioned content), e-store development and hosting, and direct mail services. Where: Battle Creek, Mich. Web: www.epiinc.com Why ERA: “EPI is very excited to have joined the ERA to better align itself with the businesses, brands and leaders that make up the direct response community. We believe pairing EPI’s unique service offerings with direct response campaigns will truly be a value to the industry.” – Pat Riley 48 electronicRETAILER | June 2012 http://www.deangraziosi.com http://www.targusinfo.com http://www.epiinc.com http://www.naylornetwork.com/era-nxt/

Table of Contents for the Digital Edition of Electronic Retailer - June 2012

Calendar of Events
Your Association,Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
Ask the Expert
From the Executive's Desk
Thinking Outside the Box
DRTV's New Best Practices
It's Time to Think Differently About Payment Processing
Guest Viewpoint
Guest Viewpoint
U.S. Hispanic
Member Spotlight
Advertiser Spotlight
Advertiser Index
Bulletin Board
Rick Petry

Electronic Retailer - June 2012