Electronic Retailer - July 2012 - (Page 14)

EMARKETER RESEARCH The Smartphone Class Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is re-routing the path to purchase and redefining cultural norms in the U.S. Members of the “smartphone class” stand apart from other Americans in the way they shop, communicate, consume media – even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment from unfettered access to real-time information. U.S. Smartphone Users and Penetration, 2010-2016 (millions, % of mobile phone users and % of population) 192.4 176.3 157.7 137.5 115.8 93.1 62.6 26.9% 39.2% 43.1% 36.6% 29.7% 20.2% Note: individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month Source: eMarketer, April 2012 68.8% 62.5% 55.5% 74.1% 47.7% 48.9% 54.2% 58.5% 2010 2011 2012 2013 2014 2015 2016 Smartphone users % of mobile phone users % of population U.S. Smartphone Owners, by Age, 2012 (% of respondents in each group) 12-17 18-24 25-34 35-44 45-54 55-64 65+ 11% 27% 41% 54% 54% 66% 64% Source: Arbitron and Edison Research, “The Infinite Dial 2012: Navigating Digital Platforms,” April 10, 2012 14 electronicRETAILER | July 2012 http://www.naylornetwork.com/era-nxt

Table of Contents for the Digital Edition of Electronic Retailer - July 2012

Calendar of Events
Your Association Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
From the Executive's Desk
Cover Story: Could You Sell Like Amazon?
Counterfeiting: Why We Should Care and What We Can Do
All Media Are Not Created Equal
Guest Viewpoint
Inventor's Corner
Retail
Fulfillment
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - July 2012

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