Electronic Retailer - July 2012 - 14

EMARKETER RESEARCH

The Smartphone Class
Armed with fast, high-powered smartphones, a new class of consumers, 100 million strong and growing, is re-routing the path to purchase and redefining cultural norms in the U.S. Members of the “smartphone class” stand apart from other Americans in the way they shop, communicate, consume media – even how they use their spare time. Its members define themselves by their connectedness and their sense of empowerment from unfettered access to real-time information.

U.S. Smartphone Users and Penetration, 2010-2016 (millions, % of mobile phone users and % of population)

192.4 176.3 157.7 137.5 115.8 93.1 62.6 26.9% 39.2% 43.1% 36.6% 29.7% 20.2%
Note: individuals of any age who own at least one smartphone and use the smartphone(s) at least once per month Source: eMarketer, April 2012

68.8% 62.5% 55.5%

74.1%

47.7% 48.9% 54.2%

58.5%

2010

2011

2012

2013

2014

2015

2016

Smartphone users

% of mobile phone users

% of population

U.S. Smartphone Owners, by Age, 2012 (% of respondents in each group)
12-17 18-24 25-34 35-44 45-54 55-64 65+ 11% 27% 41% 54% 54% 66% 64%

Source: Arbitron and Edison Research, “The Infinite Dial 2012: Navigating Digital Platforms,” April 10, 2012

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electronicRETAILER | July 2012



Electronic Retailer - July 2012

Table of Contents for the Digital Edition of Electronic Retailer - July 2012

Calendar of Events
Your Association Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney's Top Categories
From the Executive's Desk
Cover Story: Could You Sell Like Amazon?
Counterfeiting: Why We Should Care and What We Can Do
All Media Are Not Created Equal
Guest Viewpoint
Inventor's Corner
Retail
Fulfillment
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - July 2012 - cover1
Electronic Retailer - July 2012 - cover2
Electronic Retailer - July 2012 - 3
Electronic Retailer - July 2012 - 4
Electronic Retailer - July 2012 - 5
Electronic Retailer - July 2012 - 6
Electronic Retailer - July 2012 - Calendar of Events
Electronic Retailer - July 2012 - Your Association Your Bottom Line
Electronic Retailer - July 2012 - Industry Reports
Electronic Retailer - July 2012 - 10
Electronic Retailer - July 2012 - 11
Electronic Retailer - July 2012 - 12
Electronic Retailer - July 2012 - FTC Forum
Electronic Retailer - July 2012 - eMarketer Research
Electronic Retailer - July 2012 - 15
Electronic Retailer - July 2012 - IMS Retail Rankings
Electronic Retailer - July 2012 - 17
Electronic Retailer - July 2012 - Jordan Whitney's Top Categories
Electronic Retailer - July 2012 - 19
Electronic Retailer - July 2012 - 20
Electronic Retailer - July 2012 - From the Executive's Desk
Electronic Retailer - July 2012 - Cover Story: Could You Sell Like Amazon?
Electronic Retailer - July 2012 - 23
Electronic Retailer - July 2012 - 24
Electronic Retailer - July 2012 - 25
Electronic Retailer - July 2012 - Counterfeiting: Why We Should Care and What We Can Do
Electronic Retailer - July 2012 - 27
Electronic Retailer - July 2012 - 28
Electronic Retailer - July 2012 - 29
Electronic Retailer - July 2012 - All Media Are Not Created Equal
Electronic Retailer - July 2012 - 31
Electronic Retailer - July 2012 - 32
Electronic Retailer - July 2012 - 33
Electronic Retailer - July 2012 - 34
Electronic Retailer - July 2012 - 35
Electronic Retailer - July 2012 - Guest Viewpoint
Electronic Retailer - July 2012 - 37
Electronic Retailer - July 2012 - Inventor's Corner
Electronic Retailer - July 2012 - Retail
Electronic Retailer - July 2012 - Fulfillment
Electronic Retailer - July 2012 - Legal
Electronic Retailer - July 2012 - Advertiser Spotlight
Electronic Retailer - July 2012 - Advertiser Index
Electronic Retailer - July 2012 - Classifieds
Electronic Retailer - July 2012 - 45
Electronic Retailer - July 2012 - Rick Petry
Electronic Retailer - July 2012 - cover3
Electronic Retailer - July 2012 - cover4
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