Electronic Retailer - August 2011 - 51

MeMBeR SPOtliGHt

by RobIN GREENSpAN

The following companies have joined the Electronic Retailing Association and discovered the value of ERA membership. Read on to better understand the vast assortment of companies that help comprise this vibrant, fast-paced and growing industry. Who:

What: Gray Matter is an ever-evolving family-owned PI agency with 20-plus years of experience in direct response. We specialize in strategic PI placement to ensure success in any environment. We offer English and Spanish long-form and short-form as well as short-form radio.  Our dedication, customized reporting and data breakdown makes us an essential asset to any business striving to get to the next level. Where: Gardnerville, Nev. Web: www.graytv.com Why eRa: “ERA provides access to the best networking opportunities in the business. We are looking to develop our company’s client base and utilize ERA’s innovative display as a leading pioneer in this fast-growing and forward-thinking industry.” – Nikki Peterson, president of media operations, and Shannon Gray, Gray Matters owner Who:

Where: Venice, Calif. Web: www.maddogg.com Why eRa: “When we first launched the Spinning infomercial, we quickly realized how critical the right relationships and partners were to the success of our project. As a company that had historically operated exclusively in the commercial fitness market, we were struggling to develop the professional contacts and knowledge base to successfully run the direct response side of our business. Our involvement with ERA has expanded our professional network and helped us gain a much better understanding of the tools necessary to run a successful campaign.” – John Baudhuin, CEO, Mad Dogg Athletics, Inc. Who:

What: V2 Cigs is the fastest growing electronic cigarette company, providing quality products and consistent innovation to its partners and customers. V2 Cigs has distinguished itself as a leader in the industry for its ever-expanding product lines, powerful vapor production and dynamic web presence.  We provide our partners with high-quality marketing materials and creative packaging to drive direct response and retail sales. Where:  Miami, Fla. Web: www.v2cigs.com Why eRa: “ERA allows us to identify and network with strategic direct response and retail partners.  As a member of the ERA, V2 Cigs is looking forward to  accessing unparalleled expertise in direct-response marketing from some of the greatest companies in the world.  It’s with great pride that we join them.”   – Dan Recio, COO

What:  Home of Spinning, Peak Pilates, Bodyblade and ResistA-Ball, Mad Dogg Athletics is the world’s largest equipmentbased education company. Mad Dogg Athletics has trained more than 200,000 instructors and has reached millions of enthusiasts in more than 80 countries worldwide through a network of more than 35,000 fitness facilities and studios. The company manufactures Spinner bikes, Pilates equipment and functional training products, DVDs and a complete line of apparel and accessories.

august 2011 | electronicRetaileR

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Electronic Retailer - August 2011

Table of Contents for the Digital Edition of Electronic Retailer - August 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research Facebook Marketing:
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story TVGoods Buys AsSeenOnTV.com
Come Face2Face at D2C
The Wired World of U.S. Hispanics
Real Truth in Advertising
Marketing for TV is Just the Beginning
Teleservices
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2011 - Cover1
Electronic Retailer - August 2011 - cover2
Electronic Retailer - August 2011 - 3
Electronic Retailer - August 2011 - 4
Electronic Retailer - August 2011 - 5
Electronic Retailer - August 2011 - 6
Electronic Retailer - August 2011 - Calendar of Events
Electronic Retailer - August 2011 - Your Association, Your Bottom Line
Electronic Retailer - August 2011 - 9
Electronic Retailer - August 2011 - Industry Reports
Electronic Retailer - August 2011 - 11
Electronic Retailer - August 2011 - 12
Electronic Retailer - August 2011 - 13
Electronic Retailer - August 2011 - FTC Forum
Electronic Retailer - August 2011 - eMarketer Research Facebook Marketing:
Electronic Retailer - August 2011 - 16
Electronic Retailer - August 2011 - 17
Electronic Retailer - August 2011 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - August 2011 - 19
Electronic Retailer - August 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2011 - 21
Electronic Retailer - August 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - August 2011 - 23
Electronic Retailer - August 2011 - 24
Electronic Retailer - August 2011 - Ask the Expert
Electronic Retailer - August 2011 - Cover Story TVGoods Buys AsSeenOnTV.com
Electronic Retailer - August 2011 - 27
Electronic Retailer - August 2011 - 28
Electronic Retailer - August 2011 - 29
Electronic Retailer - August 2011 - 30
Electronic Retailer - August 2011 - Come Face2Face at D2C
Electronic Retailer - August 2011 - 32
Electronic Retailer - August 2011 - 33
Electronic Retailer - August 2011 - The Wired World of U.S. Hispanics
Electronic Retailer - August 2011 - 35
Electronic Retailer - August 2011 - 36
Electronic Retailer - August 2011 - 37
Electronic Retailer - August 2011 - Real Truth in Advertising
Electronic Retailer - August 2011 - 39
Electronic Retailer - August 2011 - Marketing for TV is Just the Beginning
Electronic Retailer - August 2011 - 41
Electronic Retailer - August 2011 - 42
Electronic Retailer - August 2011 - 43
Electronic Retailer - August 2011 - Teleservices
Electronic Retailer - August 2011 - Legal
Electronic Retailer - August 2011 - 46
Electronic Retailer - August 2011 - 47
Electronic Retailer - August 2011 - Creative
Electronic Retailer - August 2011 - 49
Electronic Retailer - August 2011 - 50
Electronic Retailer - August 2011 - Member Spotlight
Electronic Retailer - August 2011 - 52
Electronic Retailer - August 2011 - Advertiser Spotlight
Electronic Retailer - August 2011 - 54
Electronic Retailer - August 2011 - Advertiser Index
Electronic Retailer - August 2011 - Classifieds
Electronic Retailer - August 2011 - 57
Electronic Retailer - August 2011 - Rick Petry
Electronic Retailer - August 2011 - cover3
Electronic Retailer - August 2011 - cover4
Electronic Retailer - August 2011 - Outsert01
Electronic Retailer - August 2011 - Outsert02
Electronic Retailer - August 2011 - Outsert03
Electronic Retailer - August 2011 - Outsert04
Electronic Retailer - August 2011 - Outsert05
Electronic Retailer - August 2011 - Outsert06
Electronic Retailer - August 2011 - Outsert07
Electronic Retailer - August 2011 - Outsert08
Electronic Retailer - August 2011 - Outsert09
Electronic Retailer - August 2011 - Outsert10
Electronic Retailer - August 2011 - Outsert11
Electronic Retailer - August 2011 - Outsert12
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