Electronic Retailer - August 2011 - 7

CaleNDaR
August 2011 | Volume 8 • Number 8
Electronic Retailing Association 2000 North 14th Street, Suite 300 Arlington, VA 22201 Toll Free: (800) 987-6462 | Phone: (703) 841-1751 Fax: 703-841-8290 www.retailing.org info@retailing.org President and CEO: Julie Coons Executive Director, ERA Europe: Marcel Avargues Chief Financial Officer and Chief Operating Officer: Kevin L. Kelly Vice President, Government Affairs: Bill McClellan Vice President, Membership: Robin Greenspan Vice President, Marketing and Content: Dave Martin Vice President, Sales and Group Show Director: Evan Shubin Electronic Retailer magazine is published for ERA by Naylor, LLC 5950 NW 1st Place Gainesville, FL 32607 Toll Free: (800) 369-6220 | Phone: (352) 332-1252 Fax: (352) 331-3525 www.electronicretailermag.com EDITORIAL Managing Editor: Elaine Richardson elaine@naylor.com | (800) 856-8092 Senior Editor: Sarah Sain ssain@naylor.com | (352) 333-6020 Layout and Design: Barry Senyk Photography: Chris Collins Marketing: Kaydee Currie Ad Creation: Elaine Connell Editorial Intern: Laura Bradley Contributing Writers: Vitisia Paynich, Jack Gordon, Ron Lynch Jacqueline Renfrow, Robert Logie Contributing Columnists: Lesley Fair, Thomas Gilbertsen, Timothy R. Hawthorne, Mal Karlin, Jeffrey Knowles, Rick Petry, Scott Richards Editorial Submissions Send press releases and other data to ssain@naylor.com ADVERTISING Publisher | Richard Fischer rfischer@naylor.com | (415) 729-9258 Director, National Accounts | Melissa Zawada melissaz@naylor.com | (352) 333-3407 Publishing Consultant | Gina Mullins-Cohen gcohen@naylor.com | (949) 276-2346 Publication Director | Matthew Yates myates@naylor.com | (352) 333-6014 Sales Representatives | Pam Blasetti blasetti@naylor.com | (352) 333-3423 John O’Neil joneil@naylor.com | (770) 810-6959 Scott Pauquette spauquette@naylor.com | (352) 333-3446 Jamie Williams jwilliams@naylor.com | (352) 333-3393 MAGAZINE ADVISORY BOARD MAB Chairman: Dick Wechsler, Lockard & Wechsler Direct Hal Altman, Motivational Fulfillment & Logistics Services Brendan Condon, REVShare Danette Dickerman, R2C Group Stacy Durand, Revenue Frontier/Media Design Group Marty Fahncke, FawnKey & Associates Edward Glynn, Venable LLP Harry Hill, Oak Lawn Marketing Group Maria Kennedy, Discovery Communications Peter Koeppel, Koeppel Direct Gary Latz, a2b Fulfillment Inc. Collette Liantonio, Concepts TV Productions Robert Logie, Studio Moderna Kathi Moore, Engagem3nt Ken Musante, Direct Response Payments Rick Petry, Creative Writer, LLC Joan Renfrow, Onyx Productions Direct Inc. Gene Silverman, Hawthorne Direct Anthony Sziklai, Moulton Logistics Management Jeff Tuller, Savvier Dan Zifkin, Zephyr Media Group SUBSCRIPTIONS Email Jerry Rozario, JRozario@retailing.org Published August 2011 ERA-M0811/5953

AUGUST-NoVEMbER 2011 INDUSTRy EVENTS

Aug. 8-11

eTail Boston Aug. 8-11 Sheraton Boston Hotel Boston, Mass. For more information, visit www.wbresearch.com/etailusaeast Affiliate Summit East 2011 Aug. 21-23 Hilton New York New York, N.Y. For more information, visit www.affiliatesummit.com Shop.org Annual Summit Sept. 12-14 Boston Convention & Exhibition Center Boston, Mass. For more information, visit www.shop.org/web/guest/events 2011 ERA D2C Convention Presented by ERA Sept. 13-15 Wynn Las Vegas Las Vegas, Nev. For more information, visit www.d2cshow.org NAB Radio Show Sept. 14-16 Hyatt Regency Chicago Chicago, Ill. For more information, visit www.radioshowweb.com DMA: 2011 Conference & Exhibition Oct. 1-6 Boston Convention and Exhibition Center Boston, Mass. For more information, visit www.dma11.org eMetrics Marketing Optimization Summit Oct. 17-21 Hilton New York New York, N.Y. For more information, visit www.emetrics.org Search Engine Strategies – Chicago Nov. 14-18 Hyatt Regency Chicago, Ill. For more information, visit www.searchenginestrategies.com/chicago Mobile Marketing Association Forum Nov. 17 SLS Hotel at Beverly Hills Los Angeles, Calif. For more information, visit forum.mmaglobal.com

Aug. 21-23

Sept. 12-14

Sept. 13-15

Sept. 14-16

Oct. 1-6

Oct. 17-21

Nov. 14-18

Nov. 17

Please send your upcoming industry event listings to Sarah Sain at ssain@naylor.com. Note: Dates and locations are subject to change.

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Electronic Retailer - August 2011

Table of Contents for the Digital Edition of Electronic Retailer - August 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research Facebook Marketing:
IMS Retail Rankings The Top 25 Shows and Spots
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Cover Story TVGoods Buys AsSeenOnTV.com
Come Face2Face at D2C
The Wired World of U.S. Hispanics
Real Truth in Advertising
Marketing for TV is Just the Beginning
Teleservices
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2011 - Cover1
Electronic Retailer - August 2011 - cover2
Electronic Retailer - August 2011 - 3
Electronic Retailer - August 2011 - 4
Electronic Retailer - August 2011 - 5
Electronic Retailer - August 2011 - 6
Electronic Retailer - August 2011 - Calendar of Events
Electronic Retailer - August 2011 - Your Association, Your Bottom Line
Electronic Retailer - August 2011 - 9
Electronic Retailer - August 2011 - Industry Reports
Electronic Retailer - August 2011 - 11
Electronic Retailer - August 2011 - 12
Electronic Retailer - August 2011 - 13
Electronic Retailer - August 2011 - FTC Forum
Electronic Retailer - August 2011 - eMarketer Research Facebook Marketing:
Electronic Retailer - August 2011 - 16
Electronic Retailer - August 2011 - 17
Electronic Retailer - August 2011 - IMS Retail Rankings The Top 25 Shows and Spots
Electronic Retailer - August 2011 - 19
Electronic Retailer - August 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2011 - 21
Electronic Retailer - August 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - August 2011 - 23
Electronic Retailer - August 2011 - 24
Electronic Retailer - August 2011 - Ask the Expert
Electronic Retailer - August 2011 - Cover Story TVGoods Buys AsSeenOnTV.com
Electronic Retailer - August 2011 - 27
Electronic Retailer - August 2011 - 28
Electronic Retailer - August 2011 - 29
Electronic Retailer - August 2011 - 30
Electronic Retailer - August 2011 - Come Face2Face at D2C
Electronic Retailer - August 2011 - 32
Electronic Retailer - August 2011 - 33
Electronic Retailer - August 2011 - The Wired World of U.S. Hispanics
Electronic Retailer - August 2011 - 35
Electronic Retailer - August 2011 - 36
Electronic Retailer - August 2011 - 37
Electronic Retailer - August 2011 - Real Truth in Advertising
Electronic Retailer - August 2011 - 39
Electronic Retailer - August 2011 - Marketing for TV is Just the Beginning
Electronic Retailer - August 2011 - 41
Electronic Retailer - August 2011 - 42
Electronic Retailer - August 2011 - 43
Electronic Retailer - August 2011 - Teleservices
Electronic Retailer - August 2011 - Legal
Electronic Retailer - August 2011 - 46
Electronic Retailer - August 2011 - 47
Electronic Retailer - August 2011 - Creative
Electronic Retailer - August 2011 - 49
Electronic Retailer - August 2011 - 50
Electronic Retailer - August 2011 - Member Spotlight
Electronic Retailer - August 2011 - 52
Electronic Retailer - August 2011 - Advertiser Spotlight
Electronic Retailer - August 2011 - 54
Electronic Retailer - August 2011 - Advertiser Index
Electronic Retailer - August 2011 - Classifieds
Electronic Retailer - August 2011 - 57
Electronic Retailer - August 2011 - Rick Petry
Electronic Retailer - August 2011 - cover3
Electronic Retailer - August 2011 - cover4
Electronic Retailer - August 2011 - Outsert01
Electronic Retailer - August 2011 - Outsert02
Electronic Retailer - August 2011 - Outsert03
Electronic Retailer - August 2011 - Outsert04
Electronic Retailer - August 2011 - Outsert05
Electronic Retailer - August 2011 - Outsert06
Electronic Retailer - August 2011 - Outsert07
Electronic Retailer - August 2011 - Outsert08
Electronic Retailer - August 2011 - Outsert09
Electronic Retailer - August 2011 - Outsert10
Electronic Retailer - August 2011 - Outsert11
Electronic Retailer - August 2011 - Outsert12
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