Electronic Retailer - August 2011 - 8

YOUR aSSOCiatiON, YOUR BOttOM liNe

by JULIE CooNS

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8

Broaden Your Knowledge
With summer now in high gear, it’s clear that the 2011 ERA D2C Convention is fast approaching. But as you begin to fill your schedule with business meetings and special events, I recommend that you block out plenty of time to attend the education sessions. This year’s theme is “Effective Strategies for Achieving D2C Success,” with the objective of engaging attendees and arming them with the tools that can lead to success in their businesses. The conference’s Education Day will take place on Tuesday, Sept. 13, and will offer attendees the opportunity to select from three tracks: Direct Response Success, Digital Intelligence and Operations & Profitability. ERA staff, the ERA Education Committee, the membership and the industry voted on these final 12 sessions via a crowd-sourcing initiative. Thank you to the Education Committee for, once again, supporting this initiative. The 12 sessions include: • Kids’ Products Don’t Sell! MYTH Obliterated – Understand how leading marketers are reaching the kids, youths, tweens, teens and parents with great success. • The 30-Minute Multichannel Workout: Maximizing Your Revenue on the Phone and on the Web – Learn why it’s important to have an integrated, multichannel approach today. • Just the Tip of the Iceberg: How DRTV Can Help Drive Increased Retail Sales – Gain insight on how to plan for and transition a direct response success into retail success. • Introducing Mainstream Companies and Brands to Direct Response – A focus on best practices for DR marketers to help explain the value of DR to traditional brands and retailers. • You Are What You Tweet – Understand the legal risks in social media. • Creating Customer Bliss From E-Commerce, M-Commerce and Loyalty Efforts – Learn the innovative mobile solutions designed to build profitability and engagement. • New Social Media Marketing Opportunities for 2012 – A look at strategies for deploying organic campaigns in Foursquare, LinkedIn, YouTube and more. • Tools and Metrics for Developing a Truly Integrated Marketing Campaign – Understand the opportunities
electronicRetaileR | august 2011

that are in the new digital, social and mobile channels. • Use Recurring Payments to Reduce Customer Acquisition Costs, Increase Lifetime Value – Insights into managing card updates to increase revenue. • Patents? Trademarks? Copyrights? Why Bother! – Get a jumpstart on developing your own approach to protecting your products. • Continuity Stick Rate: The 800-pound “Klingon” in the Room – Learn how to implement benchmarks and lifetime value to create the link to stickiness for continuity. • Transforming Your Leadership – Know what your leadership strengths are and how to leverage them to achieve maximum effectiveness with your teams.

the conference’s education Day will take place on tuesday, Sept. 13, and will offer attendees the opportunity to select from three tracks: Direct Response Success, Digital intelligence and Operations & Profitability.
In addition, we are offering a bonus session, Direct Response 101. Due to high demand, we brought back this session, which serves as an ideal primer to direct response marketing. Panelists representing every segment of this industry will touch on media, production, product development, fulfillment, distribution and teleservices. As you can see, we’ve assembled a diverse line-up of sessions offering valuable nuggets of information and developed by the most skilled and highly respected thought leaders in our industry. We are proud to present you with this year’s education line-up, and we hope that you find the information beneficial to you and your company. For more information about the D2C Convention or to register, please visit D2Cshow.org or retailing.org.

Electronic Retailer - August 2011

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