Electronic Retailer - August 2012 - 18

EMARKETER RESEARCH

How Retailers Are Leveraging ‘Big Data’ to Personalize E-Commerce
Online retailing has existed for nearly 20 years, and product recommendations have been around for almost as long, due to the pioneering work of Amazon, which applied for a patent on its collaborative filtering technology in 1998. Since then, a majority of large retailers have adopted online product recommendations. Yet many of these implementations are still fairly primitive because they fail to understand an online shopper’s real-time product needs. That’s likely to change, however, thanks to the power of “big data.” Major e-commerce players such as Netflix, Walmart and eBay are leveraging affordable, open-source big data tools to deliver real-time personalized shopping experiences. And they say the efforts are paying off, with higher customer spending and improved retention rates.

U.S. Online Retailers* Using Personalization Techniques and Tools, 2010 & 2011 (% of respondents)
50.0%

32.6%

2010

2011

Note: *based on Internet Retailer’s Top 500 Guide of the largest U.S. retail sites ranked by annual sales Source: Internet Retailer, “Top 500 Guide,” June 30, 2011

Sophistication Level* of Their Current Personalization Efforts According to U.S. Retailers, Q3 2011 (% of respondents)

7-10 13%

1-3 54%

4-6 33%

Note: *on a scale of 1-10 where 10=”very sophisticated” and 1=”not at all sophisticated” Source: the e-tailing group, “Prioritizing Personalization For Growth,” November 11, 2011

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Electronic Retailer - August 2012

Table of Contents for the Digital Edition of Electronic Retailer - August 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
The WEN Effect
Not Your Father’s Fulfillment House
Inter/Media Proves A Place for Mom Has a Home in DRTV
Guest Viewpoint
Payment Processing
Public Relations
Logistics
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - August 2012 - cover1
Electronic Retailer - August 2012 - cover2
Electronic Retailer - August 2012 - 3
Electronic Retailer - August 2012 - 4
Electronic Retailer - August 2012 - 5
Electronic Retailer - August 2012 - 6
Electronic Retailer - August 2012 - Calendar of Events
Electronic Retailer - August 2012 - Your Association, Your Bottom Line
Electronic Retailer - August 2012 - 9
Electronic Retailer - August 2012 - Industry Reports
Electronic Retailer - August 2012 - 11
Electronic Retailer - August 2012 - 12
Electronic Retailer - August 2012 - 13
Electronic Retailer - August 2012 - 14
Electronic Retailer - August 2012 - 15
Electronic Retailer - August 2012 - FTC Forum
Electronic Retailer - August 2012 - 17
Electronic Retailer - August 2012 - eMarketer Research
Electronic Retailer - August 2012 - 19
Electronic Retailer - August 2012 - IMS Retail Rankings
Electronic Retailer - August 2012 - 21
Electronic Retailer - August 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - August 2012 - 23
Electronic Retailer - August 2012 - 24
Electronic Retailer - August 2012 - Ask the Expert
Electronic Retailer - August 2012 - 26
Electronic Retailer - August 2012 - From the Executive’s Desk
Electronic Retailer - August 2012 - The WEN Effect
Electronic Retailer - August 2012 - 29
Electronic Retailer - August 2012 - 30
Electronic Retailer - August 2012 - 31
Electronic Retailer - August 2012 - 32
Electronic Retailer - August 2012 - 33
Electronic Retailer - August 2012 - Not Your Father’s Fulfillment House
Electronic Retailer - August 2012 - 35
Electronic Retailer - August 2012 - 36
Electronic Retailer - August 2012 - 37
Electronic Retailer - August 2012 - 38
Electronic Retailer - August 2012 - Inter/Media Proves A Place for Mom Has a Home in DRTV
Electronic Retailer - August 2012 - 40
Electronic Retailer - August 2012 - 41
Electronic Retailer - August 2012 - 42
Electronic Retailer - August 2012 - Guest Viewpoint
Electronic Retailer - August 2012 - 44
Electronic Retailer - August 2012 - Payment Processing
Electronic Retailer - August 2012 - Public Relations
Electronic Retailer - August 2012 - Logistics
Electronic Retailer - August 2012 - Member Spotlight
Electronic Retailer - August 2012 - 49
Electronic Retailer - August 2012 - Advertiser Spotlight
Electronic Retailer - August 2012 - Advertiser Index
Electronic Retailer - August 2012 - Classifieds
Electronic Retailer - August 2012 - 53
Electronic Retailer - August 2012 - Rick Petry
Electronic Retailer - August 2012 - cover3
Electronic Retailer - August 2012 - cover4
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