Electronic Retailer - August 2012 - 48

MEMBER SPOTLIGHT MEMBER SPOTLIGHT
The following companies are members of the Electronic Retailing Association and have been chosen to be spotlighted this month. Read on to better understand the different types of companies that comprise this vibrant, fast-paced, growing industry. Why ERA: “Direct response is an organic maze – dense, tangled, overgrown and always changing. With a constant influx of entrepreneurial minds always innovating, exploring and breaking new ground, the shifting landscape is impossible to navigate alone. For us, ERA is order amid the chaos. It simplifies and reduces. It provides the platform for us to create, develop and maintain the relationships that are so vital to building our business. It makes DR make sense.” – Dan Thompson

Who:

What: Adeptiv Solutions allows companies to focus on improving their bottom line through optimizing each customer’s experience with our order fulfillment and contact center solutions. Leveraging our unique OPTMIZE methodology, management experience and cutting-edge technology, we are able to adapt to each of our client’s individual needs and continually improve profitability. Where: Buffalo, New York Web: www.adeptivsolutions.com Why ERA: “Being a member of the ERA allows us to build long-term relationships with the best and brightest in the DRTV arena. With the resources available to us as members, we are looking to network, do business with and collaborate to bring value to our fellow members and companies.” – Mark Chandley

What: Tele Mall is the largest DRTV organization in Pakistan providing the comfort of home shopping to the consumer of Pakistan through electronic and print media. Where: Islamabad, Pakistan Web: www.telemall.com.pk Why ERA: “I joined ERA to access the incredible network of leading DRTV companies, agencies and entrepreneurs. ERA is a marvelous forum connecting suppliers, marketers and distributors through networking events, seminars, mentor programs sharing information, access the best-in-class services and leverage other members’ expertise to drive the growth of our brands.” – Mobeen ur Rehman

Who: Who:

What: Every sale begins with a need. That need drives the purchasing decision; it actuates every aspect of the sales process. There is no value without it. PlusOne Company understands need. We understand the need of our customers. We understand the need of our clients. This allows us to drive sales in a way no other center is capable of. If you need conversion, you need PlusOne. Where: Salt Lake City, Utah Web: www.plusonecompany.com

What: Northern Lights Direct is a leading North American brand direct response agency that delivers effective DR campaigns through its integrated approach called “The Art & Science of the Sell.” Services include strategic planning, creative development, media management, and creative and production services for DRTV and DR online. We protect and grow our clients’ brands while focusing on the delivery of bottom-line, measurable results. Where: Chicago, Illinois, and Toronto, Ontario Web: www.northernlightsdirect.com

electronicRETAILER | August 2012

Electronic Retailer - August 2012

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