Electronic Retailer - September 2012 - 22

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR JULY 2012

LONG-FORM PRODUCTS SOLD ON TV
Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Insanity NuWave Precision Cooktop Meaningful Beauty TapouT XT Total Gym Food Lovers Fat Loss System My Pillow Hoover WindTunnel Air Wen Zumba NutriBullet Murad Resurgence Nopalea Tummy Tuck Shark Navigator Lift Away Sensa Temptu NuWave Ninja 1100 Luminess Air Brazil Butt Lift Tommie Copper Shark Steam Pocket Body Revolution Tria Laser Marketing Company Beachbody Hearthware Guthy-Renker TFIT Total Gym Fitness Provida Life Sciences LifeBrands Techtronic Floor Care Technology Guthy-Renker Zumba Fitness NutriBullet Murad TriVita Savvier Euro-Pro Operating Sensa Products Temptu Hearthware Euro-Pro Operating Luminess Direct Beachbody Tommie Copper Euro-Pro Operating Gaiam Tria Beauty Category Health & Fitness Kitchen Beauty Health & Fitness Health & Fitness Health & Fitness Household Household Beauty Health & Fitness Kitchen Beauty Health & Fitness Health & Fitness Household Health & Fitness Beauty Kitchen Kitchen Beauty Health & Fitness Personal Household Health & Fitness Beauty Price Three payments of $39.95 plus $24.95 S&H Three payments of $39.95 plus $29.95 S&H $39.95 with free S&H Three payments of $39.95 plus $19.95 S&H 30-day trial for $14.95 with free S&H Six payments of $19.99 plus $19.99 S&H 60-day risk free offer Four payments of $49.99 with free S&H $29.95 plus $5.99 S&H Three payments of $29.95 plus $15.95 S&H Five payments of $19.99 plus $19.95 S&H $39.95 plus $8.95 S&H Free bottle, just pay $9.95 S&H Two payments of $19.99 plus 9.23 S&H Four payments of $49.95 plus $45.90 S&H 30-day trial for $9.95 with free S&H 30-day risk free trial offer Three payments of $33.33 plus $29.95 S&H Four payments of $49.95 with free S&H 30-day trial for $29.95 with free S&H Three payments of $19.95 plus $12.95 S&H $24.50 for sleeves, $44.50 for shirts Four payments of $39.95 plus S&H Four payments of $29.99 plus $14.99 S&H Lead generation

© Copyright 2012 Infomercial Monitoring Service Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610) 328-6902. Fax: (610) 328-6791. Email sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for July 2012. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

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electronicRETAILER | September 2012



Electronic Retailer - September 2012

Table of Contents for the Digital Edition of Electronic Retailer - September 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Letter from the Chairman
From the Executive’s Desk
All Aboard the D2C Train
Delivering Happiness
What Retailers Really Want
The Customer is Always Right
nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Guest Viewpoint
DRTV
Payment Processing
Legal
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - September 2012 - cover1
Electronic Retailer - September 2012 - cover2
Electronic Retailer - September 2012 - 3
Electronic Retailer - September 2012 - 4
Electronic Retailer - September 2012 - 5
Electronic Retailer - September 2012 - 6
Electronic Retailer - September 2012 - Calendar of Events
Electronic Retailer - September 2012 - Your Association, Your Bottom Line
Electronic Retailer - September 2012 - 9
Electronic Retailer - September 2012 - Industry Reports
Electronic Retailer - September 2012 - 11
Electronic Retailer - September 2012 - 12
Electronic Retailer - September 2012 - 13
Electronic Retailer - September 2012 - 14
Electronic Retailer - September 2012 - 15
Electronic Retailer - September 2012 - 16
Electronic Retailer - September 2012 - 17
Electronic Retailer - September 2012 - 18
Electronic Retailer - September 2012 - FTC Forum
Electronic Retailer - September 2012 - eMarketer Research
Electronic Retailer - September 2012 - 21
Electronic Retailer - September 2012 - IMS Retail Rankings
Electronic Retailer - September 2012 - 23
Electronic Retailer - September 2012 - Jordan Whitney’s Top Categories
Electronic Retailer - September 2012 - 25
Electronic Retailer - September 2012 - Letter from the Chairman
Electronic Retailer - September 2012 - 27
Electronic Retailer - September 2012 - 28
Electronic Retailer - September 2012 - From the Executive’s Desk
Electronic Retailer - September 2012 - All Aboard the D2C Train
Electronic Retailer - September 2012 - 31
Electronic Retailer - September 2012 - 32
Electronic Retailer - September 2012 - 33
Electronic Retailer - September 2012 - 34
Electronic Retailer - September 2012 - 35
Electronic Retailer - September 2012 - Delivering Happiness
Electronic Retailer - September 2012 - 37
Electronic Retailer - September 2012 - 38
Electronic Retailer - September 2012 - 39
Electronic Retailer - September 2012 - 40
Electronic Retailer - September 2012 - 41
Electronic Retailer - September 2012 - What Retailers Really Want
Electronic Retailer - September 2012 - 43
Electronic Retailer - September 2012 - 44
Electronic Retailer - September 2012 - 45
Electronic Retailer - September 2012 - 46
Electronic Retailer - September 2012 - 47
Electronic Retailer - September 2012 - The Customer is Always Right
Electronic Retailer - September 2012 - 49
Electronic Retailer - September 2012 - 50
Electronic Retailer - September 2012 - 51
Electronic Retailer - September 2012 - 52
Electronic Retailer - September 2012 - nuvoH2O Brings Home a Healthier, Cleaner Water Solution via DR
Electronic Retailer - September 2012 - 54
Electronic Retailer - September 2012 - 55
Electronic Retailer - September 2012 - 56
Electronic Retailer - September 2012 - Guest Viewpoint
Electronic Retailer - September 2012 - 58
Electronic Retailer - September 2012 - 59
Electronic Retailer - September 2012 - 60
Electronic Retailer - September 2012 - DRTV
Electronic Retailer - September 2012 - Payment Processing
Electronic Retailer - September 2012 - 63
Electronic Retailer - September 2012 - Legal
Electronic Retailer - September 2012 - 65
Electronic Retailer - September 2012 - Advertiser Spotlight
Electronic Retailer - September 2012 - Advertiser Index
Electronic Retailer - September 2012 - Classifieds
Electronic Retailer - September 2012 - 69
Electronic Retailer - September 2012 - Rick Petry
Electronic Retailer - September 2012 - cover3
Electronic Retailer - September 2012 - cover4
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