Electronic Retailer - October 2011 - (Page cover1)

The Perfect Hybrid? Page 26 + Highlights from the 2011 ERA D2C Convention Page 9 How many direct-response products become long-time staples in major retail chains but keep right on selling via DRTV commercials? There’s one: ITW Space Bag Radio: The Wave of the Future Page 30 How to End Upsell Cynicism Page 34

Table of Contents for the Digital Edition of Electronic Retailer - October 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
The Perfect Hybrid?
Radio: The Wave of the Future
How to End Upsell Cynicism
Guest Viewpoint
DRTV
Legal
Creative
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - October 2011

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