Electronic Retailer - October 2011 - 43

MEMBER SPOTLIGHT

BY ROBIN GREENSPAN

The following companies are members of the Electronic Retailing Association and have been chosen to be spotlighted this month. Read on to better understand the different types of companies that comprise this vibrant, fast-paced, growing industry.

Who:

Why ERA: “Millar Kreklewetz LLP is a boutique Canadian law firm, specializing in all tax and trade matters involving Canada. We assist many direct marketing businesses in establishing business operations in Canada, including compliance with Canadian customs and GST/HST issues, Health Canada matters and Consumer Protection Act compliance issues.” – Rob Kreklewetz, executive contact

What: ZipTech Media, Inc. is a leading media agency fueled by cutting-edge technology providing its team of media professionals the tools to plan, purchase and optimize geo-targeted media buys. From short-form to long-form, ZipTech Media has the ability to target media buys nationally and locally, even down to specific ZIP codes. Its state-of-the-art, proprietary Media Buy System (MBS) is the core that solidifies the company’s leadership position in drive-to-retail media efforts. MBS is a media management tool that houses data and manages all 210 DMAs and zones within the DMAs, allowing buyers to target areas down to specific ZIP codes, making for greater efficiency without sacrificing strategy. While TV is the primary driver, ZipTech Media supports integrated targeted media solutions through effective planning and placement of radio, print, online and out-of-home to provide to help brands outperform the competition. Where: Orange, Calif. Web: www.ziptechmedia.com Why ERA: “We want to take ZipTech Media to the next level by broadening our client base and lending our experience to the industry. We can do that through an exchange of ideas and partnering with our peers to provide a level of media service that helps brands better target their customers. We feel that ERA provides us the channel of information exchange, access to the best media minds, networking and educational opportunities.” – Dr. Iman Foroutan, CEO

Who:

What: Millar Kreklewetz LLP is a Canadian tax and trade law firm, specializing in all tax, customs and trade issues affecting U.S. businesses operating or establishing themselves in the Canadian marketplace. Where: Toronto, Ontario Web: www.taxandtradelaw.com

What: DNA Response, Inc. (DNA) provides order management (payment processing and fulfillment), e-commerce and online marketing solution to the direct response industry. DNA combines cloud computing technologies and services from Amazon, PayPal and Google with its own proprietary technology to provide a turnkey e-commerce and marketing solution. DNA’s unique ECOM2 platform and services improve operational efficiency, reduce transactional costs and generate incremental revenue, while reducing credit card declines, fraud and product returns. Our real-time business reporting dashboard empowers our clients with full control over managing their business successfully. DNA’s comprehensive e-commerce and online marketing solution includes design, development and management of the online store; selling on marketplaces; search engine optimization for better natural search results; paid advertising (pay per click); social media integration; affiliate marketing networks; mobile storefronts; email marketing, and deal and coupon site submissions. We customize services to our clients’ unique brand needs and products in order to maximize return on investment (ROI). DNA operates on a “performance-based fee” model, thus sharing the risk and rewards with our clients. Where: Seattle, Wash. Web: www.DNAResponse.com Why ERA: “ERA represents the entire direct response industry both for product marketers and solution providers. We joined ERA to be an integral part of the exciting direct response industry and to develop partnerships with other members. In addition, ERA provides many valuable services to its members, including industry research and mentorship programs, and provides a platform to share industry expertise for new members like DNA.” – Ranjit Mulgaonkar, president and CEO of DNA Response

October 2011 | electronicRETAILER

Electronic Retailer - October 2011

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