Electronic Retailer - October 2012 - (Page cover1)

It’s All About the Numbers Monica C. Smith says DR marketers can buy media more wisely, if only they had enough data. The CEO and president of Marketsmith, Inc., is offering just that with her latest venture, I.Predictus. Page 20 + Recent Developments Heighten Online Sales Tax Debate Page 10 Media Attribution Goes Mobile Page 24

Table of Contents for the Digital Edition of Electronic Retailer - October 2012

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
IMS Retail Rankings
Jordan Whitney’s Top Categories
Ask the Expert
From the Executive’s Desk
It’s All About the Numbers
Media Attribution Goes Mobile
Marketing to Teens: Not All Fun and Games
Guest Viewpoint
Guest Viewpoint
DRTV
Teleservices
Fulfillment
Member Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry

Electronic Retailer - October 2012

http://www.nxtbook.com/nxtbooks/naylor/ERAM1012
http://www.nxtbook.com/nxtbooks/naylor/ERAM0912
http://www.nxtbook.com/nxtbooks/naylor/ERAM0812
http://www.nxtbook.com/nxtbooks/naylor/ERAM0712
http://www.nxtbook.com/nxtbooks/naylor/ERAM0612
http://www.nxtbook.com/nxtbooks/naylor/ERAM0512
http://www.nxtbook.com/nxtbooks/naylor/ERAM0412
http://www.nxtbook.com/nxtbooks/naylor/ERAQ2412
http://www.nxtbook.com/nxtbooks/naylor/ERAM0312
http://www.nxtbook.com/nxtbooks/naylor/ERAM0212
http://www.nxtbook.com/nxtbooks/naylor/ERAQ2212
http://www.nxtbook.com/nxtbooks/naylor/ERAM0112
http://www.nxtbook.com/nxtbooks/naylor/ERAM1211
http://www.nxtbook.com/nxtbooks/naylor/ERAM1111
http://www.nxtbook.com/nxtbooks/naylor/ERAM1011
http://www.nxtbook.com/nxtbooks/naylor/ERAM0911
http://www.nxtbook.com/nxtbooks/naylor/ERAM0811
http://www.nxtbook.com/nxtbooks/naylor/ERAM0711
http://www.nxtbook.com/nxtbooks/naylor/ERAM0611
http://www.nxtbook.com/nxtbooks/naylor/ERAM0511
http://www.nxtbook.com/nxtbooks/naylor/ERAM0411
http://www.nxtbookMEDIA.com