Electronic Retailer - October 2012 - (Page cover1)
It’s All About the Numbers
Monica C. Smith says DR marketers can buy media more wisely, if only they had enough data. The CEO and president of Marketsmith, Inc., is offering just that with her latest venture, I.Predictus.
Recent Developments Heighten Online Sales Tax Debate
Media Attribution Goes Mobile
Table of Contents for the Digital Edition of Electronic Retailer - October 2012