Electronic Retailer - December 2011 - 18

RETAIL RANKINGS RETAIL INFOMERCIAL RANKINGS BY MEDIA FOR OCTOBER 2011

LONG-FORM PRODUCTS SOLD ON TV
Based solely on media spending for programs aired on national cable networks monitored, media index and web activity. Rank 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 Product Wen Shark Navigator Lift Away NuWave Oven Genie Bra Zumba PT 24/7 Nopalea Shark Steam Pocket Sensa MagicJack Ahh Bra Ninja 1100 Total Gym Meaningful Beauty Food Lovers Fat Loss System Ninja Pulse no!no! Body Makeover Insanity 10 Minute Trainer Triverex The Firm Express My Pillow Living Well Health Master Ronco Six Star Marketing Company Guthy-Renker Euro-Pro Hearthware Home Products Tristar Products Zumba Fitness Direct Entertainment Media Group TriVita Euro-Pro Sensa Products MagicJack Torstar Media/Shear Enterprises Euro-Pro Total Gym Fitnes Guthy-Renker Provida Life Sciences Euro-Pro Operating Radiancy Provida Life Sciences BeachBody BeachBody.com Triverex Gaiam Americas My Pillow TriStar Products Ronco Category Beauty Household Kitchen Fashion Health & Fitness Health & Fitness Health & Fitness Household Health & Fitness Computers & Electronics Fashion Kitchen Health & Fitness Beauty Health & Fitness Kitchen Beauty Health & Fitness Health & Fitness Health & Fitness Personal Health & Fitness Household Kitchen Kitchen Price $29.95 plus $5.99 S&H Four payments of $49.95 plus $45.90 S&H Three payments of $39.99 plus $29.95 S&H $59.99 plus $9.99 S&H Three payments of $29.95 plus $15.95 S&H Three payments of $29.99 with free S&H Free bottle, $9.95 S&H Four payments of $39.95 plus S&H 30-day trial for $9.95 with free S&H 30-day free trial $59.99 plus $9.99 S&H Four payments of $39.95 with free S&H 30-day trial for $49.95 $39.95 plus $5.99 S&H Six payments of $19.99 plus $19.99 S&H Four payments of $37.50 with free S&H Three payments of $89.95 plus $14.95 S&H $99.99 or five payments of $19.99 plus $19.99 S&H Three payments of $39.95 plus $24.95 S&H Two payments of $39.95 plus $9.95 S&H 30-day trial for $9.95 plus S&H Four payments of $29.99 plus $14.99 S&H 60-day risk-free offer Four payments of $49.99 plus $29.99 S&H Three payments of $13.33 plus $21.70 S&H

© Copyright 2011 Infomercial Monitoring Service, Inc.™ All rights reserved. IMSTVOnline.com. Satellite 2, 810-812 Park Way, Philadelphia, PA 19008. Phone (610)-328-6902. Fax: (610)-328-6791. E-mail sam@imstv.com. IMS is a research and publishing company that tracks both long-form infomercials and short-form DRTV spots on national cable, broadcast and satellite networks. IMS Rankings are for October 2011. Rankings for each month are based on long-form infomercial media and short-form spot frequency of programs aired on networks monitored. IMS database and video library services involve all aspect of the DR industry. IMS provides weekly and monthly reports, rankings, verifications, evaluations, research, consulting, film and video production and post production. No part of any IMS reports may be reproduced or transmitted in any form electronic or mechanical, including photocopy, or any information storage and retrieval system without permission in writing from IMS. IMS is not responsible for any loss due to errors or omissions in information provided, or for any loss of service due to technical or other difficulties. Please visit IMSTVOnline.com for more information.

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electronicRETAILER | December 2011



Electronic Retailer - December 2011

Table of Contents for the Digital Edition of Electronic Retailer - December 2011

Calendar of Events
Your Association, Your Bottom Line
Industry Reports
FTC Forum
eMarketer Research
IMS Retail Rankings
Jordan Whitney’s Top Categories
Lockard & Wechsler’s Clearance & Price Index
Ask the Expert
Pillow Pet Talk
What’s New in SEM?
Canada’s Economy Weathers the Storm
How to Cook Up a Successful Offer
DRTV
Legal
Radio
Member Spotlight
Advertiser Spotlight
Bulletin Board
Advertiser Index
Classifieds
Rick Petry
Electronic Retailer - December 2011 - cover1
Electronic Retailer - December 2011 - cover2
Electronic Retailer - December 2011 - 3
Electronic Retailer - December 2011 - 4
Electronic Retailer - December 2011 - 5
Electronic Retailer - December 2011 - 6
Electronic Retailer - December 2011 - Calendar of Events
Electronic Retailer - December 2011 - Your Association, Your Bottom Line
Electronic Retailer - December 2011 - Industry Reports
Electronic Retailer - December 2011 - 10
Electronic Retailer - December 2011 - 11
Electronic Retailer - December 2011 - 12
Electronic Retailer - December 2011 - 13
Electronic Retailer - December 2011 - FTC Forum
Electronic Retailer - December 2011 - 15
Electronic Retailer - December 2011 - eMarketer Research
Electronic Retailer - December 2011 - 17
Electronic Retailer - December 2011 - IMS Retail Rankings
Electronic Retailer - December 2011 - 19
Electronic Retailer - December 2011 - Jordan Whitney’s Top Categories
Electronic Retailer - December 2011 - 21
Electronic Retailer - December 2011 - Lockard & Wechsler’s Clearance & Price Index
Electronic Retailer - December 2011 - 23
Electronic Retailer - December 2011 - Ask the Expert
Electronic Retailer - December 2011 - 25
Electronic Retailer - December 2011 - Pillow Pet Talk
Electronic Retailer - December 2011 - 27
Electronic Retailer - December 2011 - 28
Electronic Retailer - December 2011 - 29
Electronic Retailer - December 2011 - What’s New in SEM?
Electronic Retailer - December 2011 - 31
Electronic Retailer - December 2011 - 32
Electronic Retailer - December 2011 - 33
Electronic Retailer - December 2011 - Canada’s Economy Weathers the Storm
Electronic Retailer - December 2011 - 35
Electronic Retailer - December 2011 - 36
Electronic Retailer - December 2011 - 37
Electronic Retailer - December 2011 - How to Cook Up a Successful Offer
Electronic Retailer - December 2011 - DRTV
Electronic Retailer - December 2011 - Legal
Electronic Retailer - December 2011 - Radio
Electronic Retailer - December 2011 - 42
Electronic Retailer - December 2011 - 43
Electronic Retailer - December 2011 - Member Spotlight
Electronic Retailer - December 2011 - 45
Electronic Retailer - December 2011 - Advertiser Spotlight
Electronic Retailer - December 2011 - Advertiser Index
Electronic Retailer - December 2011 - Classifieds
Electronic Retailer - December 2011 - 49
Electronic Retailer - December 2011 - Rick Petry
Electronic Retailer - December 2011 - cover3
Electronic Retailer - December 2011 - cover4
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