Petrogram - Spring 2010 - (Page 11)
FEATURE How to Stage a Great John Matthews, Gray Cat Enterprises Inc. ntroducing your new store to the all-important three-mile radius surrounding it through a solid grand opening is the single greatest first step you can make. Creating an exciting grand opening requires work up front, but in the long run, it will get your store off on the right foot in your community. It is critical to make a great first impression to both to the community and to your individual customers – and to jumpstart sales. Your grand-opening goal is to create a buzz in the community that your store is now open and ready for business. Successful grand openings attract enough new customers to your retail establishment, with the goal of providing these customers excellent service and products that will have them returning again and again. Here are just a few proven grand opening ideas that help retailers kick oﬀ their initial sales: • Be buttoned up: First, be smart when you select your grand opening date, avoiding holidays and other conﬂicting events. Develop a grand opening budget that provides enough investment to raise maximum customer awareness – and by all means, make sure you comply with local ordinances and obtain any necessary permits. • Understand your trade area: To get a leg up on your competition, I c e l e br a t i on with activities planned throughout. Give back to the community by contributing a charitable donation during your celebration, plan a local celebrity appearance to attract crowds and include daily events that draw a crosssection of diﬀerent target-customer demographics. • Get known: Make the rounds at local chamber of commerce meetings and other community events to network continued on page 13 you need to know everything about them, and your grand opening is your chance to diﬀerentiate your store from theirs. In addition, identify key businesses and residential areas to promote your grand opening, positioning your store for its greatest success. • Over-communicate: You are the new kid on the block, so don’t be shy! Over-communicate your upcoming grand opening with signage, public relations and especially wordof-mouth advertising. This is your chance to scream from the mountaintop – don’t be timid! • Plan week-long activities: Your grand opening should be more than a day, so consider having a week-long Petrogram | Spring 2010 |
Table of Contents for the Digital Edition of Petrogram - Spring 2010
Petrogram - Spring 2010
A Celebration of the Petrogram’s 50th Anniversary
How to Stage a Great Grand Opening
FPMA Efforts to Improve the Cleanup Program
Out & About the Industry
E-10 and Single-Wall Fiberglass Tanks
Are You Ready for PCI Compliance?
Crind and Bear It
Index of Advertisers/Advertiser.com
Petrogram - Spring 2010
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