Petrogram - Summer 2010 - (Page 9)
Out & About THE INDUSTRY
FPMA Refocuses Direction
deep introspection prompted by the situation set a series of actions in motion destined to signiﬁcantly reshape and refocus the organization into the future. The lessons learned are not speciﬁc to Florida and FPMA, but rather are valuable for all associations struggling for relevance in today’s tough economic environment. The ﬁrst step toward re-engineering the association was the hiring of Jeﬀ Bernard, a qualiﬁed planning consultant of Bernard and Associates. Jeﬀ helped craft the questionnaire and guided the planning process based on input received from respondents and also facilitated a two-day planning meeting. The ﬁrst step was to create an oﬃcial association vision and mission. Once deﬁned, everything that the association historically did was challenged to ensure that these things logically supported the new vision and mission. A series of actionplan strategies resulted which focused upon key areas of emphasis going forward. Each emphasis area was assigned a team member responsible for its successful development and deployment. Some of the early results of this eﬀort entailed the rebranding of the annual trade show to the Sunshine Food & Fuel Expo. In the future, the event may still run concurrently with the annual membership convention but will stand alone and be independently marketed. As the taskforce steadily completes its work, the new direction and complexion of FPMA will begin to crystallize. Most would agree that last year’s agitators did the association a favor because they were the catalyst to prompt the actions that will proactively move the association forward. The success of any trade association is reliant upon the commitment and dedication of its members. Based upon my long relationship with the association and ﬁrsthand experience working with the taskforce, FPMA is in very good hands. When the chips were down, members answered the call and invested time and money to ensure that the planning process was properly managed. The political and regulatory challenges to our industry are greater than ever. As our ﬁrst line of defense, it is critically important that our trade associations have the strength and resources to be eﬀective. This begins by periodic re-engineering to insure relevance, followed by aggressive marketing to build and retain happy and satisﬁed members. In that regard and to tangibly record for posterity the new FPMA transition, I hereby recommend that the association’s walls be forever decorated with the photographs of only smiling past chairmen. ❍ Mark Radosevich is a strong advocate of the retail petroleum industry and enthusiastic FPMA member. He is president and COO of PetroProperties & Finance, LLC, a company that offers confidential mergers and acquisition representation and growth financing services exclusively to the petroleum industry. He can be contacted at 423-442-1327 or at firstname.lastname@example.org.
ver the years I’ve written many times about the value of industry associations and their mission to protect the health and well-being of the marketer class of trade, while fostering the business success of supporting companies. Most state petro associations have been around almost as long as gasoline has been powering motorized vehicles. Nothing dramatizes this history better than the pictures of past association chairmen adorning the walls of state association offices. Given all the talk about the “good old days,” you’d think that these photo galleries would depict happier folks. There must be some unwritten state association rule dictating that all past chairmen must look solemn, sincere and somewhat jaundiced – or maybe that’s just the yellowing of the pictures over time. Up until the end of last year, FPMA was much like any other state association, slowly evolving with the times and conditions of the industry. That was until a series of negative allegations by former members rocked the association to its core. To further exacerbate the situation, a couple of Oil Express articles exposed this dirty laundry to the rest of the industry outside Florida. Through a well-executed membership questionnaire, it was ultimately determined that the charges were mostly unfounded and groundless. However, the
Table of Contents for the Digital Edition of Petrogram - Summer 2010
Petrogram - Summer 2010
Out & About the Industry
2010 Convention and Sunshine Food & Fuel Expo
MDM Services Completes Quick Turnaround Facility
Index of Advertisers/Advertiser.com
Petrogram - Summer 2010
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