Petrogram - Fall 2011 - (Page 23)
Out & About THE INDUSTRY
Mark Radosevich, PetroProperties & Finance, LLC
What Are We Going to Do With All These Center Island Marketers?
In the 1980s I worked on the Exxon retail conversion from traditional bay facilities to the “new” convenience retail transformation; creatively christened Food Shops, or maybe it was Food Marts, I can’t remember. Featuring a nifty design with steel reinforced, concrete poured Presidium Arches, cantilevered spreaders, and P1 and P2 grey-toned colors; these future Stonehenges were sure to survive their economic life as well as any global warming-induced natural disaster or nuclear blast. Proper implementation of the Food Shop retail program was insured by an equally sturdy 50-pound retail standards and guidelines manual. Oh the thought of this makes me yearn for the good old days in convenience store marketing. Another oil company called their mart-design the “Flying Wing.” But no matter what they were called, 25 years later our industry is overrun with them; and it begs the question: What are we going to do with all these center island marketers? The state of Florida and its recently adopted UST regulations probably spurred their demise ahead of other places, as the cost to make needed tank upgrades was deemed uneconomical and unwise. But the fact remains that these small 800- or 900-square-foot facilities were probably dead upon arrival and will increasingly struggle to survive against ever-expanding store designs and offerings. Probably the only places that they can continue to make it are in very rural or heavy urban locations where larger store offerings are prohibitive. After some analysis, we’ve concluded that many marketers are still hanging onto some of the worst performers for reasons including: • Sentiment: It’s been part of our company for years and we hate to sell our real estate.
uring a recent statewide trip conducting foreclosed store analysis work for a lender client, Marc Gomes, our Florida region vice president, was compelled to call me and ask: “What are we going to do with all these center island marketers?” A Center Island Marketer is Mobil Oil-speak for a c-store configuration where the store is under the canopy with dispensers on either side of the building. These “fuel focused” oil-companycreated and not-yet-extinct dinosaurs now litter the highways and byways of America. Viewed against modern c-store designs, they look as obsolete as 1960 Caddies with big rear fins. When built in the early 1980s, the Mobil design was entitled Pegasus 21, the modern answer to the original Pegasus design of the late 60s or early 70s. Even these original Pegasus sites still occasionally crop up here and there with their round Frisbee looking canopies.
Table of Contents for the Digital Edition of Petrogram - Fall 2011
Welcome, New Board Members
FPMA 2011 Convention and Sunshine Food & Fuel Expo!
FPMA Featured Advertiser Marketplace
Lien On Who?!
Out and About the Industry
Conference of Committees
Index of Advertisers/Advertiser.com
Petrogram - Fall 2011
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