Georgia Construction Today - First Quarter 2009 - (Page 10)

Fine-tune your approach to winning new work, making sure to focus on what is really important to clients. Clarify your marketing messages so they express the value of your product or service in dollars or time saved and peace of mind received rather than some other emotional value like the fact that you are an elite brand. Secure as many satisﬁed client testimonials as you can to help tell your story and convey your track record to prospective new buyers of your services or products. This is the time to enhance the quality and effectiveness of your Web site to minimize the demands on a smaller staff. Don’t lose sight of your niche in the marketplace and, if needed, be willing to change your niche to where the opportunities are—you can’t be all things to all people. Keep your company visible—get your employees involved in a community service project. Take things back to the basics and keep it simple. Make it easy for clients to buy from you—eliminate roadblocks and obstacles. help you develop new business strategies. If you haven’t attended a national industry meeting, add one to your calendar this year. Consider volunteering your time and service to a construction-related association as an opportunity to “give back” to the industry that has supported your business, an idea championed by Doug Davidson, Georgia Branch, AGC 2008-09 President in his message on page 6. Volunteer to teach a class, underwrite or sponsor a seminar, mentor a student or intern entering the construction ﬁeld, or serve on a task force or Board to lend your expertise and talents. Focus on quality Although quality is always a priority, when it comes to tough ﬁnancial times, make sure the right work is done right the ﬁrst time to minimize the cost and use of ﬁnite resources for rework. Establish zero punch list goals and guidelines to make sure projects are completed with the most favorable impression possible—avoid outstanding items that go on and on. Review your quality assurance practices to insure a consistent, technically accurate and positive customer experience that leads to repeat work opportunities and word of mouth referrals. Caution against cutting expenses leading to a reduction in quality or you will hurt your marketing efforts. Maintain strong industry ties and connections Take advantage of services, programs and activities offered by Georgia Branch, AGC and other organizations you belong to. Attend regional and local conventions and conferences to keep up-to-date on business and construction trends, best practices and new opportunities to COMMERCIAL HARDWARE - ARCHITECTURAL WOOD DOORS H O L L O W M E TA L - L U M B E R & P LY W O O D When Full Service is as Important as Quality and Style. Service is our most important product. Fast quotes. Quick answers. Machining. Fitting. Quick ship program. Full Service Fire Protection Contractors • • • • Inspections Service Design Installation We stock quality products. Full product lines with accessories. Architectural wood doors. We cater to your sense of style. The most current developments in architectural function and aesthetics. We fill custom orders. Any species, size, veneer assembly, core, specs or color. 24 Hour Emergency Service All this and Marshfield too. We’re your direct line to Marshfield. Southern Door & Plywood 3686 Moreland Ave., Conley, GA 30288 770-995-1045 Fax 770-995-7966 745 Creekside Industrial Court Lawrenceville 404.361.7800 • Fax 404.366.6366 E-mail: Dee@southerndoorply.com • www.southerndoorply.com 10 Georgia CONSTRUCTION TODAY FIRST QUARTER 2009 http://www.gwinnettsprinkler.com http://www.southerndoorply.com

Table of Contents Feed for the Digital Edition of Georgia Construction Today - First Quarter 2009

Georgia Construction Today - First Quarter 2009 Contents Message from the President Leading in Tough Economic Times Breaking the Cycle of Workforce Insanity Chapter’s Workers’ Compensation Program Delivers Greater Value with Multi-State Coverage Am I Getting Enough from My Insurance Broker? Change Has Arrived: Georgia’s New Lien Law Index to Advertisers

Georgia Construction Today - First Quarter 2009

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