Toronto Builder - Fall 2009 - (Page 37)

Put the Power of the National to work for you Builders and Renovators see even greater return on their investment with new dates THE NATIONAL HOME Show is Canada’s largest and longest running consumer show and home to the largest indoor Dream Home and Dream Gardens. More than 150,000 consumers attend the show annually, seeking helpful advice, thousands of solutions and new products for their home. The show features high-interest exhibits, high-profile industry personalities and the latest trends to keep consumers motivated, educated and pre-disposed to move ahead with their home projects. The iconic show made the move from its original April dates to the end of February/ early March. The move was a success and helped launch over 650 exhibitors’ spring sales and sales cycle early. The results have been great and have allowed builders and renovators to jump start their season resulting in earlier leads as well as increased exposure by getting in front of their competition. “The National Home Show shift from February was instrumental in kick starting our very busy spring and summer season this year. We are very excited for next year and will be focused on really capitalizing on the much higher lead numbers than were expected,” says exhibitor Brendan Charters of Eurodale Developments. The National Home Show in partnership with BILD has been helping renovators and home builders generate quality leads for over 58 years. Getting the maximum return on your sales and marketing dollars is critical to the success of your business. During these market conditions it’s vital to get in front of your competition and ensure you are top of mind for future clients. Marketplace Events home shows consistently delivers on average a 3:1 return on investment for its partners. “2009 experienced record breaking second weekend attendance numbers and with over 1 million in paid and promotional advertising it’s no wonder the buzz on the floor was high,” reports Show Manager, Lisa Barnes. “Key partners like CityLine and Toronto Star enhanced our marketing strategy and results were paramount.” Imagine what it would cost in radio or newsprint advertising to get 150,000 paying customers to walk into your showroom. Exhibitors are exposed to a wide range of qualified customers actively seeking to buy at the show. Independent research conducted at last year’s show revealed 82% of those specifically come to the show because they are planning to renovate/remodel in the next 12 months. Who attends? 92% of attendees are homeowners 68% are 25-54 years of age 64% of attendees are women 61% have a household income of over $75,000 75% with spouse/partners – both decision makers attend What’s in store for 2010? A new builder is on the agenda and proposal requests have been overwhelming. “Expect big things in building products, architecture, finishes, landscaping and interior design coupled with a great media partner,” says Barnes. Stay tuned for announcements in August for the new Dream Home team. Exhibitor interaction. Dream Home. Ty Pennington is also returning for his second year as spokesperson for Marketplace Events and the Toronto Shows. “This partnership makes a lot of sense for me,” explains Pennington. “I think there is something really cool about an event that brings together big brands we all know, along with small independent owned businesses, new companies trying to launch the next hot product, and local artisans and craftsmen – all willing to stand behind their products and explain what they do. It’s not for everyone but for people passionate about their home and for someone like me, who’s a major home improvement junkie, it’s an incredible high.” The National Home Show runs from February 19th until February 28th, 2010 at the Direct Energy Centre, Exhibition Place. For more information on exhibiting at the show, contact a Home Show Sales and Marketing Consultant at 416-644-5405, or visit the website at A Toronto Builder • Fall 2009 • 37

Table of Contents for the Digital Edition of Toronto Builder - Fall 2009

Toronto Builder - Fall 2009
Chair’s Message
President’s Message
Double Victory for Fact-based Lobbying BILD Efforts Results in Better Tax Deal for Homebuyers and Builders
BILD Housing Study Tour
Moving the Future
LEED for Neighbourhood Development
Habitat BBQ
Habitat BILD Day
National Home Show
RealNet GTA Market Update
Sponsor Profile
Calendar of Events
Marketing Partners and Corporate Sponsors
Welcome New Members
Index to Advertisers

Toronto Builder - Fall 2009